2023 Toyota Highlander Limited
View this vehicle at auto gurus →Vehicle Details
Limited
Little Rock, AR 72209
Is this 2023 Toyota Highlander Limited a good deal?
OAV verdict: Fair Price
Why: Listed at $36,995, comparable market range $30,500–$42,619, based on 22 comparable listings. Listed 144 days.
Market price position
$36,995 · within market range
- Comparable range
- $30,500 – $42,619
- vs. market
- $6,495 above low · $5,624 below high
- Comparable vehicles
- 22
Market Retail Price (MRP™)
$36,560This vehicle $36,995 · $435 (1%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$36,989This vehicle $36,995 · $6 (0%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-01) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 12–50 days.
- This listing has been available about 2.9x longer than comparable vehicles typically take to sell (cohort sells in 12–50 days; this one is at 144). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Auto Gurus
Little Rock, AR
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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota Highlander
Listing updated: Sep 1, 2026Listed by an independent dealer in Little Rock, AR · On lot for 144 days · VIN verifiable at NHTSA
This used 2023 Toyota Highlander Limited is listed at $36,995 by auto gurus in Little Rock, AR 72209. It has 81,914 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.4L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 22 comparable listings matched to this vehicle, the estimated market range is $30,500 to $42,619. The comparable range in AR is $30,500 to $30,629. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 144 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Little Rock, AR suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota Highlander against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Little Rock, AR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRBH2PS007074 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota Highlander Market in AR
AR Market Listings
80
Average Price
$34,240
Price Range
$26,850–$43,463
Avg Days on Lot
48
Based on all 80 2021-2025 Toyota Highlander listings in the AR market, the average asking price is $34,240. This listing at $36,995 is $2,755 above the broader AR average (8% above the AR average). This is a wider, all-trim comparison across AR; OAV's price verdict above uses the closer comparable set. Comparable prices in AR range from $26,850 to $43,463. Similar vehicles spend an average of 48 days on dealer lots in this market.
Similar Toyota Highlander Listings in AR
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Limited — compare trims below)
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