Is the $36,893 price on this 2023 Toyota Highlander a good deal?

OAV rates this as Fair Price because the asking price of $36,893 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota Highlander in OH?

Based on 1,349 comparable listings in OH, the average asking price for a 2021-2025 Toyota Highlander is $36,007, with prices ranging from $20,450 to $55,000.

How long does a 2023 Toyota Highlander typically stay on dealer lots?

Comparable Toyota Highlander listings in OH spend an average of 43 days on dealer lots.

Where is this 2023 Toyota Highlander located?

This vehicle is listed in Cincinnati, OH 45249. VIN: 5TDKDRAH3PS515944. Mileage: 48,827 miles.

What is the fair market price range for this 2023 Toyota Highlander?

OAV's Price-to-Market analysis estimates the fair market range is $30,659 to $41,989, based on 49 comparable vehicles.

Vehicle Details

VIN5TDKDRAH3PS515944

TrimXLE

Exterior ColorBlack

DrivetrainFWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot53

2023 Toyota Highlander

XLE

Fair Price

$36,89348,827 mi

Cincinnati, OH 45249

Is this 2023 Toyota Highlander XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $36,893, comparable market range $30,659–$41,989, based on 49 comparable listings. Days on lot: 53 days (market average 43 days).

Market price position

Lowest comparable ($)

30,659

Highest comparable ($)

41,989

This vehicle's price ($)

36,893

$36,893 · within market range

$30,659comparable$41,989

Regional range: $30,659 – $41,989
vs. market: $6,234 above low · $5,096 below high
Comparable vehicles: 49

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–48 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$30,659 – $41,989

Dealer Info

Hidden

Cincinnati, OH

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About This 2023 Toyota Highlander

Listing updated: May 19, 2026

Listed by a franchise dealer in Cincinnati, OH · On lot for 53 days · VIN verifiable at NHTSA

This used 2023 Toyota Highlander XLE is listed at $36,893 by a franchise dealer in Cincinnati, OH 45249. It has 48,827 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 49 similar vehicles in the Cincinnati market, the estimated market range is $30,659 to $41,989.

This vehicle has been on the lot for 53 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Cincinnati, OH suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Cincinnati, OH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDKDRAH3PS515944 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Highlander Market in OH

Comparable Vehicles

1,349

Average Price

$36,007

Price Range

$20,450–$55,000

Avg Days on Lot

Based on 1,349 comparable 2021-2025 Toyota Highlander listings in OH, the average asking price is $36,007. This listing at $36,893 is $886 above average (2% above market). Comparable prices in OH range from $20,450 to $55,000. Similar vehicles spend an average of 43 days on dealer lots in this market.