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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2020 Toyota Highlander XLE

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Vehicle Details

VIN5TDGZRBH7LS010229
TrimXLE
Exterior ColorGray
Drivetrain4WD
Engine3.5L V6
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot38

XLE

Fair Price
$23,497119,439 mi

Frisco, TX 75035

Is this 2020 Toyota Highlander XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $23,497, comparable market range $18,999–$34,470, based on 30 comparable listings. Days on lot: 38 days (market average 287 days).

Market price position

$23,497 · within market range

Comparable range
$18,999 – $34,470
vs. market
$4,498 above low · $10,973 below high
Comparable vehicles
30

Market Retail Price (MRP™)

$26,735

This vehicle $23,497 · $3,238 (12%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$25,372

This vehicle $23,497 · $1,875 (7%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-16) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
Faster recent sell-through

Comparable vehicles nationally recently sold in an estimated 1350 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$28,160 – $32,721
Regional Range$18,999 – $34,470

Kia Of Frisco

Frisco, TX

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2020 Toyota Highlander

Listing updated: Aug 16, 2026

Listed by a franchise dealer in Frisco, TX · On lot for 38 days · VIN verifiable at NHTSA

This used 2020 Toyota Highlander XLE is listed at $23,497 by kia of frisco in Frisco, TX 75035. It has 119,439 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 30 comparable listings matched to this vehicle, the estimated market range is $18,999 to $34,470. The local market range in TX is $28,160 to $32,721. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 38 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Frisco, TX suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2020 Toyota Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out). Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Frisco, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDGZRBH7LS010229 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Toyota Highlander Market in TX

TX Market Listings

844

Average Price

$30,309

Price Range

$11,375–$53,500

Avg Days on Lot

287

Based on all 844 2018-2022 Toyota Highlander listings in the TX market, the average asking price is $30,309. This listing at $23,497 is $6,812 below the broader TX average (22% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $11,375 to $53,500. Similar vehicles spend an average of 287 days on dealer lots in this market.

Similar Toyota Highlander Listings in TX

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)