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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2024 Toyota Grand Highlander XLE

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Vehicle Details

VIN5TDAAAA5XRS017447
TrimXLE
Exterior ColorWhite
DrivetrainFWD
Engine2.4L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot85

XLE

Great Deal
$37,51156,355 mi

Norfolk, VA 23518

Is this 2024 Toyota Grand Highlander XLE a good deal?

OAV verdict: Great Deal

Why: Listed at $37,511, comparable market range $43,577–$48,381, based on 13 comparable listings. Days on lot: 85 days (market average 22 days).

Market price position

$37,511 · $6,066 below market low

Regional range
$43,577 – $48,381
vs. market low
— $6,066 (14% below)
Comparable vehicles
13

Market Retail Price (MRP™)

$45,979

This vehicle $37,511 · $8,468 (18%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$44,486

This vehicle $37,511 · $6,975 (16%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data
Faster-than-average sell-through

Similar vehicles recently sold in an estimated 1347 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$43,577 – $48,381

Hertz Car Sales Norfolk, Va

Norfolk, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Toyota Grand Highlander

Listing updated: Jul 29, 2026

Listed by an independent dealer in Norfolk, VA · On lot for 85 days · VIN verifiable at NHTSA

This used 2024 Toyota Grand Highlander XLE is listed at $37,511 by hertz car sales norfolk, va in Norfolk, VA 23518. It has 56,355 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 13 comparable listings matched to this vehicle for its price verdict, the estimated market range is $43,577 to $48,381.

This vehicle has been on the lot for 85 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Norfolk, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Toyota Grand Highlander against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Norfolk, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5TDAAAA5XRS017447 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Toyota Grand Highlander Market in VA

VA Market Listings

561

Average Price

$57,248

Price Range

$34,795–$67,750

Avg Days on Lot

22

Based on all 561 2022-2026 Toyota Grand Highlander listings in the VA market, the average asking price is $57,248. This listing at $37,511 is $19,737 below average (34% below market). Comparable prices in VA range from $34,795 to $67,750. Similar vehicles spend an average of 22 days on dealer lots in this market.

Similar Toyota Grand Highlander Listings in VA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE — compare trims below)