2022 Hyundai Santa Cruz SEL
View this vehicle at rosen automotive →Vehicle Details
SEL
Madison, WI 53713
Is this 2022 Hyundai Santa Cruz SEL a good deal?
OAV verdict: Overpriced
Why: Listed at $25,801, comparable market range $19,990–$20,414, based on 13 comparable listings. Listed 14 days.
Market price position
$25,801 · $5,387 above market high
- Comparable range
- $19,990 – $20,414
- vs. market high
- + $5,387 (26% above)
- Comparable vehicles
- 13
Market Retail Price (MRP™)
$20,202This vehicle $25,801 · $5,599 (28%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$23,112This vehicle $25,801 · $2,689 (12%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-05) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–48 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Rosen Automotive
Madison, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Rosen Automotive for current availability of this 2022 Hyundai Santa Cruz SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2022 Hyundai Santa Cruz
Listing updated: Sep 5, 2026Listed by a franchise dealer in Madison, WI · On lot for 14 days · VIN verifiable at NHTSA
This used 2022 Hyundai Santa Cruz SEL is listed at $25,801 by rosen automotive in Madison, WI 53713. It has 42,550 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 13 comparable listings matched to this vehicle, the estimated market range is $19,990 to $20,414. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 14 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 5, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Madison, WI trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2022 Hyundai Santa Cruz against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NTJCDAE5NH038073 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2022 Hyundai Santa Cruz Market in WI
WI Market Listings
31
Average Price
$24,895
Price Range
$20,998–$28,908
Avg Days on Lot
77
Based on all 31 2020-2024 Hyundai Santa Cruz listings in the WI market, the average asking price is $24,895. This listing at $25,801 is $906 above the broader WI average (4% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $20,998 to $28,908. Similar vehicles spend an average of 77 days on dealer lots in this market.
Similar Hyundai Santa Cruz Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
2022 Hyundai Santa Cruz
SEL
Kenosha, WI
2023 Hyundai Santa Cruz
SEL
Middleton, WI
2023 Hyundai Santa Cruz
SEL
Menomonee Falls, WI
2024 Hyundai Santa Cruz
SEL
Sheboygan, WI
2024 Hyundai Santa Cruz
SEL
Menomonee Falls, WI
2023 Hyundai Santa Cruz
SEL
La Crosse, WI
2024 Hyundai Santa Cruz
SEL
Fond du Lac, WI
2023 Hyundai Santa Cruz
SEL
Greenfield, WI