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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Cruz SE

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Vehicle Details

VIN5NTJA4DEXVH178749
TrimSE
Exterior ColorWhite
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$32,190
Days on Lot23

SE

Great Deal
$32,2754 mi

Dealer-reported mileage — not independently verified by OAV.

Medford, OR 97501

Is this 2027 Hyundai Santa Cruz SE a good deal?

OAV verdict: Great Deal

Why: Listed at $32,275, comparable market range $32,415–$35,820, based on 24 comparable listings. Listed 23 days · longer than most comparable local listings (typical ~15 days).

Manufacturer MSRPReference

$32,190

This vehicle $32,275 · $85 (0%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$32,275 · $140 below market low

Comparable range
$32,415 – $35,820
vs. market low
— $140 (0% below)
Comparable vehicles
24

Market Retail Price (MRP™)

$34,118

This vehicle $32,275 · $1,843 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

Comparable vehicles nationally recently sold in an estimated 1554 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$32,415 – $35,820
Regional Range$32,400 – $35,820

Lithia Auto Stores

Medford, OR

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Cruz

Listing updated: Aug 26, 2026

Listed by a franchise dealer in Medford, OR · On lot for 23 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Cruz SE is listed at $32,275 by lithia auto stores in Medford, OR 97501. It has 4 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 24 comparable listings matched to this vehicle, the estimated market range is $32,415 to $35,820. The local market range in OR is $32,415 to $35,820. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 23 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Hyundai Santa Cruz against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NTJA4DEXVH178749 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Hyundai Santa Cruz Market in OR

OR Market Listings

165

Average Price

$35,663

Price Range

$30,876–$43,654

Avg Days on Lot

115

Based on all 165 2025-2029 Hyundai Santa Cruz listings in the OR market, the average asking price is $35,663. This listing at $32,275 is $3,388 below the broader OR average (10% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $30,876 to $43,654. Similar vehicles spend an average of 115 days on dealer lots in this market.

Similar Hyundai Santa Cruz Listings in OR

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)