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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Cruz SE

2027 Hyundai Santa CruzView this vehicle at james wood hyundai →

Vehicle Details

VIN5NTJA4DEXVH177410
TrimSE
Exterior ColorBlack
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$32,400
Days on Lot45

SE

Fair Price
$30,643Mileage not verified

Decatur, TX 76234

Is this 2027 Hyundai Santa Cruz SE a good deal?

OAV verdict: Fair Price

Why: Listed at $30,643, comparable market range $30,643–$32,915, based on 15 comparable listings.

Market context (not a verdict input): Listed 45 days · about typical for comparable local listings (typical ~15–45 days).

Manufacturer MSRPReference

$32,400

This vehicle $30,643 · $1,757 (5%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$30,643 · within market range

Comparable range
$30,643 – $32,915
vs. market
$0 above low · $2,272 below high
Comparable vehicles
15

Market Retail Price (MRP™)

$31,779

This vehicle $30,643 · $1,136 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$33,284

This vehicle $30,643 · $2,641 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-25) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 15–53 days.

Local Market Range

Comparable listings in this vehicle's local market, rebuilt from the market snapshot shown above.

Local Range$30,643 – $32,915

James Wood Hyundai

Decatur, TX

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About This 2027 Hyundai Santa Cruz

Listing updated: Sep 25, 2026

Listed by a franchise dealer in Decatur, TX · On lot for 45 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Cruz SE is listed at $30,643 by james wood hyundai in Decatur, TX 76234. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 15 comparable listings matched to this vehicle, the estimated market range is $30,643 to $32,915. The local comparable range around Decatur, TX is $30,643 to $32,915; the local cohort is drawn around this dealer's market and can include listings across a state line. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.

This vehicle has been on the lot for 45 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 25, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.

Market context

This listing is part of OAV's broader Decatur, TX trucks market analysis. OAV rates each vehicle against its comparable range and comparable count — local-first, widening the comparison set only when local inventory is too thin to support a reliable range; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Hyundai Santa Cruz against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
  • Fair Price — priced within the comparable range, or below the floor by less than that margin.
  • Overpriced — priced above the comparable range.
  • Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.

Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Decatur, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NTJA4DEXVH177410 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2027 Hyundai Santa Cruz Market in TX

TX Market Listings

875

Average Price

$34,004

Price Range

$29,960–$41,390

Avg Days on Lot

109

Based on all 875 2025-2027 Hyundai Santa Cruz listings in the TX market, the average asking price is $34,004. This listing at $30,643 is $3,361 below the broader TX average (10% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $29,960 to $41,390. Similar vehicles spend an average of 109 days on dealer lots in this market.

Similar Hyundai Santa Cruz Listings in TX

8 similar listings shown (closest matches by model year and mileage) (subject trim: SE — compare trims below)

This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.