Is the $17,994 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $17,994 is below the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in WI?

Based on 592 comparable listings in WI, the average asking price for a 2021-2025 Hyundai Santa Fe is $28,358, with prices ranging from $14,897 to $49,994.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in WI spend an average of 61 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in Madison, WI 53718. VIN: 5NMS3DAJ8PH518186. Mileage: 115,929 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $19,990 to $25,998, based on 21 comparable vehicles.

Vehicle Details

VIN5NMS3DAJ8PH518186

TrimSEL

Exterior ColorSilver

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot63

2023 Hyundai Santa Fe

SEL

Great Deal

$17,994115,929 mi

Madison, WI 53718

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $17,994, comparable market range $19,990–$25,998, based on 21 comparable listings. Days on lot: 63 days (market average 61 days).

Market price position

Lowest comparable ($)

19,990

Highest comparable ($)

25,998

This vehicle's price ($)

17,994

$17,994 · $1,996 below market low

$19,990comparable$25,998

Regional range: $19,990 – $25,998
vs. market low: — $1,996 (10% below)
Comparable vehicles: 21

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–65 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$19,990 – $25,998

Dealer Info

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Madison, WI

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About This 2023 Hyundai Santa Fe

Listing updated: May 18, 2026

Listed by a franchise dealer in Madison, WI · On lot for 63 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $17,994 by a franchise dealer in Madison, WI 53718. It has 115,929 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 21 similar vehicles in the Madison market, the estimated market range is $19,990 to $25,998.

This vehicle has been on the lot for 63 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Madison, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Madison, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS3DAJ8PH518186 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in WI

Comparable Vehicles

592

Average Price

$28,358

Price Range

$14,897–$49,994

Avg Days on Lot

Based on 592 comparable 2021-2025 Hyundai Santa Fe listings in WI, the average asking price is $28,358. This listing at $17,994 is $10,364 below average (37% below market). Comparable prices in WI range from $14,897 to $49,994. Similar vehicles spend an average of 61 days on dealer lots in this market.