Is the $25,965 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $25,965 is below the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in WI?

Based on 205 comparable listings in WI, the average asking price for a 2021-2025 Hyundai Santa Fe is $29,518, with prices ranging from $15,162 to $49,994.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in WI spend an average of 57 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in Appleton, WI 54914. VIN: 5NMS3DAJ4PH565330. Mileage: 34,737 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $26,180 to $26,450, based on 10 comparable vehicles.

2023 Hyundai Santa Fe SEL for Sale in Appleton, WI

No Photo Available

Vehicle Details

VIN5NMS3DAJ4PH565330

TrimSEL

Exterior ColorBlue

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot24

SEL

Great Deal

$25,96534,737 mi

Appleton, WI 54914

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Great Deal

Why: Listed at $25,965, comparable market range $26,180–$26,450, based on 10 comparable listings. Days on lot: 24 days (market average 57 days).

Market price position

$25,965 · $215 below market low

Regional range: $26,180 – $26,450
vs. market low: — $215 (1% below)
Comparable vehicles: 10

Market Retail Price (MRP™)

$26,315

This vehicle $25,965 · $350 (1%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$24,304

This vehicle $25,965 · $1,661 (7%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-29) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 13–43 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$26,180 – $26,450

Regional Range$19,671 – $26,948

Bergstrom Kia Appleton

Appleton, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from bergstrom kia appleton →

Request availability and out-the-door price

OAV will route your inquiry to Bergstrom Kia Appleton for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Appleton, WI · On lot for 24 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $25,965 by bergstrom kia appleton in Appleton, WI 54914. It has 34,737 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 10 similar vehicles in the Appleton market, the estimated market range is $26,180 to $26,450. The local market range in WI is $26,180 to $26,450.

This vehicle has been on the lot for 24 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Appleton, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Appleton, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS3DAJ4PH565330 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in WI

Comparable Vehicles

205

Average Price

$29,518

Price Range

$15,162–$49,994

Avg Days on Lot

Based on 205 comparable 2021-2025 Hyundai Santa Fe listings in WI, the average asking price is $29,518. This listing at $25,965 is $3,553 below average (12% below market). Comparable prices in WI range from $15,162 to $49,994. Similar vehicles spend an average of 57 days on dealer lots in this market.