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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2023 Hyundai Santa Fe SEL

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Vehicle Details

VIN5NMS2DAJXPH642673
TrimSEL
Exterior ColorSilver
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot209

SEL

Fair Price
$20,59958,367 mi

Morrow, GA 30260

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $20,599, comparable market range $17,992–$29,040, based on 167 comparable listings. Days on lot: 209 days (market average 69 days).

Market price position

$20,599 · within market range

Regional range
$17,992 – $29,040
vs. market
$2,607 above low · $8,441 below high
Comparable vehicles
167

Market Retail Price (MRP™)

$23,516

This vehicle $20,599 · $2,917 (12%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$22,368

This vehicle $20,599 · $1,769 (8%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-30) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1764 days.

Verify before inquiring
  • This listing has been on market about 3.3x longer than typical for similar vehicles (cohort sells in 17–64 days; this one is at 209). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$21,497 – $22,720
Regional Range$17,992 – $29,040

Hertz Car Sales Morrow, Ga

Morrow, GA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 29, 2026

Listed by an independent dealer in Morrow, GA · On lot for 209 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $20,599 by hertz car sales morrow, ga in Morrow, GA 30260. It has 58,367 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 167 similar vehicles in the Morrow market, the estimated market range is $17,992 to $29,040. The local market range in GA is $21,497 to $22,720.

This vehicle has been on the lot for 209 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Morrow, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Morrow, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJXPH642673 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in GA

Comparable Vehicles

454

Average Price

$29,403

Price Range

$15,045–$52,313

Avg Days on Lot

69

Based on 454 comparable 2021-2025 Hyundai Santa Fe listings in GA, the average asking price is $29,403. This listing at $20,599 is $8,804 below average (30% below market). Comparable prices in GA range from $15,045 to $52,313. Similar vehicles spend an average of 69 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in GA

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)