Vehicle Details
2023 Hyundai Santa Fe
SEL
Watertown, CT 06795
Is this 2023 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $21,654, comparable market range $17,994–$29,475, based on 106 comparable listings. Days on lot: 47 days (market average 101 days).
Market price position
$21,654 · within market range
- Regional range
- $17,994 – $29,475
- vs. market
- $3,660 above low · $7,821 below high
- Comparable vehicles
- 106
Market Retail Price (MRP™)
$23,735This vehicle $21,654 · $2,081 (9%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$21,334This vehicle $21,654 · $320 (1%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 17–64 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Shaker's Family Hyundai
Watertown, CT
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Shaker's Family Hyundai for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Santa Fe
Listing updated: Jul 27, 2026Listed by a franchise dealer in Watertown, CT · On lot for 47 days · VIN verifiable at NHTSA
This used 2023 Hyundai Santa Fe SEL is listed at $21,654 by shaker's family hyundai in Watertown, CT 06795. It has 70,518 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 106 similar vehicles in the Watertown market, the estimated market range is $17,994 to $29,475. The local market range in CT is $17,994 to $17,994.
This vehicle has been on the lot for 47 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Watertown, CT suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Watertown, CT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJXPH499028 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Hyundai Santa Fe Market in CT
Comparable Vehicles
141
Average Price
$31,307
Price Range
$15,995–$53,428
Avg Days on Lot
101
Based on 141 comparable 2021-2025 Hyundai Santa Fe listings in CT, the average asking price is $31,307. This listing at $21,654 is $9,653 below average (31% below market). Comparable prices in CT range from $15,995 to $53,428. Similar vehicles spend an average of 101 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in CT
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)
2023 Hyundai Santa Fe
SEL
Waterbury, CT
2023 Hyundai Santa Fe
SEL
Bristol, CT
2023 Hyundai Santa Fe
SEL
New Milford, CT
2021 Hyundai Santa Fe
SEL
New Haven, CT
2021 Hyundai Santa Fe
SEL
Bridgeport, CT
2023 Hyundai Santa Fe
SEL
East Hartford, CT
2022 Hyundai Santa Fe
SEL
Torrington, CT
2023 Hyundai Santa Fe
SEL
Groton, CT