2023 Hyundai Santa Fe SEL
View this vehicle at merchants auto →Vehicle Details
SEL
Hooksett, NH 03106
Is this 2023 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $22,870, comparable market range $19,000–$28,459, based on 120 comparable listings. Listed 3 days · fresher than most comparable local listings (typical ~15–90 days).
Market price position
$22,870 · within market range
- Comparable range
- $19,000 – $28,459
- vs. market
- $3,870 above low · $5,589 below high
- Comparable vehicles
- 120
Market Retail Price (MRP™)
$23,730This vehicle $22,870 · $860 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$22,181This vehicle $22,870 · $689 (3%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–66 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Merchants Auto
Hooksett, NH
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OAV will route your inquiry to Merchants Auto for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Hyundai Santa Fe
Listing updated: Aug 30, 2026Listed by an independent dealer in Hooksett, NH · On lot for 3 days · VIN verifiable at NHTSA
This used 2023 Hyundai Santa Fe SEL is listed at $22,870 by merchants auto in Hooksett, NH 03106. It has 60,911 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 120 comparable listings matched to this vehicle, the estimated market range is $19,000 to $28,459. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 3 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Hooksett, NH suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Hooksett, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ9PH616095 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Hyundai Santa Fe Market in NH
NH Market Listings
73
Average Price
$28,056
Price Range
$19,704–$43,348
Avg Days on Lot
77
Based on all 73 2021-2025 Hyundai Santa Fe listings in the NH market, the average asking price is $28,056. This listing at $22,870 is $5,186 below the broader NH average (18% below the NH average). This is a wider, all-trim comparison across NH; OAV's price verdict above uses the closer comparable set. Comparable prices in NH range from $19,704 to $43,348. Similar vehicles spend an average of 77 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in NH
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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