U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
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Vehicle Details

VIN5NMS2DAJ9PH524436
TrimSEL
Exterior ColorRed
Drivetrain4WD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typeused
Days on Lot145

2023 Hyundai Santa Fe

SEL

Fair Price
$24,46628,246 mi

Richmond, VA 23294

Is this 2023 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $24,466, comparable market range $18,998–$30,980, based on 44 comparable listings. Days on lot: 145 days (market average 45 days).

Market price position

18,998
30,980
24,466

$24,466 · within market range

$18,998comparable$30,980
Regional range
$18,998 – $30,980
vs. market
$5,468 above low · $6,514 below high
Comparable vehicles
44
Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 1765 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$24,749 – $24,749
Regional Range$18,998 – $30,980

Pearson Auto Group

Richmond, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Pearson Auto Group for current availability of this 2023 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jun 5, 2026

Listed by a franchise dealer in Richmond, VA · On lot for 145 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SEL is listed at $24,466 by pearson auto group in Richmond, VA 23294. It has 28,246 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 44 similar vehicles in the Richmond market, the estimated market range is $18,998 to $30,980. The local market range in VA is $24,749 to $24,749.

This vehicle has been on the lot for 145 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS2DAJ9PH524436 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in VA

Comparable Vehicles

2,086

Average Price

$29,215

Price Range

$5,495–$52,367

Avg Days on Lot

45

Based on 2,086 comparable 2021-2025 Hyundai Santa Fe listings in VA, the average asking price is $29,215. This listing at $24,466 is $4,749 below average (16% below market). Comparable prices in VA range from $5,495 to $52,367. Similar vehicles spend an average of 45 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in VA

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: SEL — compare trims below)