Is the $23,295 price on this 2023 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $23,295 is within the typical market range for this vehicle.

What is the average price for a 2023 Hyundai Santa Fe in NC?

Based on 435 comparable listings in NC, the average asking price for a 2021-2025 Hyundai Santa Fe is $28,875, with prices ranging from $16,299 to $53,049.

How long does a 2023 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NC spend an average of 65 days on dealer lots.

Where is this 2023 Hyundai Santa Fe located?

This vehicle is listed in Rocky Mount, NC 27804. VIN: 5NMS1DAJ5PH639974. Mileage: 38,552 miles.

What is the fair market price range for this 2023 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $21,898 to $25,995, based on 13 comparable vehicles.

2023 Hyundai Santa Fe SE for Sale in Rocky Mount, NC

No Photo Available

Vehicle Details

VIN5NMS1DAJ5PH639974

TrimSE

Exterior ColorSilver

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot4

Fair Price

$23,29538,552 mi

Rocky Mount, NC 27804

Is this 2023 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $23,295, comparable market range $21,898–$25,995, based on 13 comparable listings. Days on lot: 4 days (market average 65 days).

Market price position

$23,295 · within market range

Regional range: $21,898 – $25,995
vs. market: $1,397 above low · $2,700 below high
Comparable vehicles: 13

Market Retail Price (MRP™)

$23,947

This vehicle $23,295 · $652 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$22,311

This vehicle $23,295 · $984 (4%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–58 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$24,990 – $24,990

Regional Range$21,898 – $25,995

Carter Myers Automotive

Rocky Mount, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from carter myers automotive →

Request availability and out-the-door price

OAV will route your inquiry to Carter Myers Automotive for current availability of this 2023 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Hyundai Santa Fe

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Rocky Mount, NC · On lot for 4 days · VIN verifiable at NHTSA

This used 2023 Hyundai Santa Fe SE is listed at $23,295 by carter myers automotive in Rocky Mount, NC 27804. It has 38,552 miles on the odometer. The exterior color is Silver. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 13 similar vehicles in the Rocky Mount market, the estimated market range is $21,898 to $25,995. The local market range in NC is $24,990 to $24,990.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Rocky Mount, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Rocky Mount, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMS1DAJ5PH639974 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Hyundai Santa Fe Market in NC

Comparable Vehicles

435

Average Price

$28,875

Price Range

$16,299–$53,049

Avg Days on Lot

Based on 435 comparable 2021-2025 Hyundai Santa Fe listings in NC, the average asking price is $28,875. This listing at $23,295 is $5,580 below average (19% below market). Comparable prices in NC range from $16,299 to $53,049. Similar vehicles spend an average of 65 days on dealer lots in this market.