2027 Hyundai Santa Fe Calligraphy
View this vehicle at krumland auto group →Vehicle Details
Calligraphy
Roswell, NM 88201
Is this 2027 Hyundai Santa Fe Calligraphy a good deal?
OAV verdict: Fair Price
Why: Listed at $50,810, comparable market range $50,480–$53,780, based on 14 comparable listings. Listed 30 days · longer than most comparable local listings (typical ~15–30 days).
Manufacturer MSRPReference
$50,810This vehicle $50,810 · priced at MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$50,810 · within market range
- Comparable range
- $50,480 – $53,780
- vs. market
- $330 above low · $2,970 below high
- Comparable vehicles
- 14
Market Retail Price (MRP™)
$52,130This vehicle $50,810 · $1,320 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$52,528This vehicle $50,810 · $1,718 (3%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-10) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 2–17 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Krumland Auto Group
Roswell, NM
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Krumland Auto Group for current availability of this 2027 Hyundai Santa Fe Calligraphy and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Hyundai Santa Fe
Listing updated: Sep 10, 2026Listed by an independent dealer in Roswell, NM · On lot for 30 days · VIN verifiable at NHTSA
This new 2027 Hyundai Santa Fe Calligraphy is listed at $50,810 by krumland auto group in Roswell, NM 88201. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 14 comparable listings matched to this vehicle, the estimated market range is $50,480 to $53,780. The comparable range in NM is $50,480 to $53,780. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 30 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 10, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Roswell, NM suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Roswell, NM, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP54GL7VH239074 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2027 Hyundai Santa Fe Market in NM
NM Market Listings
106
Average Price
$42,501
Price Range
$32,998–$51,273
Avg Days on Lot
86
Based on all 106 2025-2029 Hyundai Santa Fe listings in the NM market, the average asking price is $42,501. This listing at $50,810 is $8,309 above the broader NM average (20% above the NM average). This is a wider, all-trim comparison across NM; OAV's price verdict above uses the closer comparable set. Comparable prices in NM range from $32,998 to $51,273. Similar vehicles spend an average of 86 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in NM
8 similar listings shown (closest matches within ±2 model years) (subject trim: Calligraphy — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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