Vehicle Details
2026 Hyundai Santa Fe
SEL
Holyoke, MA 01040
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $40,016, comparable market range $39,961–$43,605, based on 26 comparable listings. Days on lot: 5 days (market average 103 days).
Market price position
$40,016 · within market range
- Regional range
- $39,961 – $43,605
- vs. market
- $55 above low · $3,589 below high
- Comparable vehicles
- 26
Market Retail Price (MRP™)
$41,783This vehicle $40,016 · $1,767 (4%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,251This vehicle $40,016 · $765 (2%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 13–65 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Gary Rome Auto Group
Holyoke, MA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Gary Rome Auto Group for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Jul 15, 2026Listed by a franchise dealer in Holyoke, MA · On lot for 5 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SEL is listed at $40,016 by gary rome auto group in Holyoke, MA 01040. The exterior color is Silver. It features a 4WD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 26 similar vehicles in the Holyoke market, the estimated market range is $39,961 to $43,605. The local market range in MA is $39,961 to $43,605.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Holyoke, MA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Holyoke, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP2DG18TH142194 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in MA
Comparable Vehicles
3,820
Average Price
$44,116
Price Range
$22,936–$56,756
Avg Days on Lot
103
Based on 3,820 comparable 2024-2028 Hyundai Santa Fe listings in MA, the average asking price is $44,116. This listing at $40,016 is $4,100 below average (9% below market). Comparable prices in MA range from $22,936 to $56,756. Similar vehicles spend an average of 103 days on dealer lots in this market.
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