2026 Hyundai Santa Fe SEL
Vehicle Details
SEL
National City, CA 91950
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $36,132, comparable market range $36,237–$41,302, based on 25 comparable listings. Days on lot: 154 days (market average 100 days).
Manufacturer MSRPReference
$40,010This vehicle $36,132 · $3,878 (10%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$36,132 · $105 below market low
- Comparable range
- $36,237 – $41,302
- vs. market low
- — $105 (0% below)
- Comparable vehicles
- 25
Market Retail Price (MRP™)
$38,770This vehicle $36,132 · $2,638 (7%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,231This vehicle $36,132 · $3,099 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-17) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 8–57 days).
What does Demand-Verified mean?
- This listing has been available about 2.7x longer than comparable vehicles typically take to sell (cohort sells in 8–57 days; this one is at 154). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Dalton Hyundai National City
National City, CA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Dalton Hyundai National City for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Aug 17, 2026Listed by a franchise dealer in National City, CA · On lot for 154 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SEL is listed at $36,132 by dalton hyundai national city in National City, CA 91950. The exterior color is Blue. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 25 comparable listings matched to this vehicle, the estimated market range is $36,237 to $41,302. The local market range in CA is $36,237 to $41,302. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 154 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader National City, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in National City, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL9TH209547 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2026 Hyundai Santa Fe Market in CA
CA Market Listings
4,315
Average Price
$42,365
Price Range
$15,858–$56,035
Avg Days on Lot
100
Based on all 4,315 2024-2028 Hyundai Santa Fe listings in the CA market, the average asking price is $42,365. This listing at $36,132 is $6,233 below the broader CA average (15% below the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $15,858 to $56,035. Similar vehicles spend an average of 100 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in CA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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