2027 Hyundai Santa Fe SEL
Vehicle Details
SEL
Dealer-reported mileage — not independently verified by OAV.
Medford, OR 97501
Is this 2027 Hyundai Santa Fe SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $41,523, comparable market range $41,573–$44,149, based on 17 comparable listings. Days on lot: 2 days (market average 115 days).
Manufacturer MSRPReference
$40,385This vehicle $41,523 · $1,138 (3%) above MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$41,523 · $50 below market low
- Comparable range
- $41,573 – $44,149
- vs. market low
- — $50 (0% below)
- Comparable vehicles
- 17
Market Retail Price (MRP™)
$42,861This vehicle $41,523 · $1,338 (3%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
Comparable vehicles nationally recently sold in an estimated 15–68 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Lithia Auto Stores
Medford, OR
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Lithia Auto Stores for current availability of this 2027 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2027 Hyundai Santa Fe
Listing updated: Aug 6, 2026Listed by a franchise dealer in Medford, OR · On lot for 2 days · VIN verifiable at NHTSA
This new 2027 Hyundai Santa Fe SEL is listed at $41,523 by lithia auto stores in Medford, OR 97501. It has 4 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $41,573 to $44,149. The local market range in OR is $41,573 to $44,149. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 2 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL6VH239611 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2027 Hyundai Santa Fe Market in OR
OR Market Listings
878
Average Price
$42,830
Price Range
$27,916–$54,689
Avg Days on Lot
115
Based on all 878 2025-2029 Hyundai Santa Fe listings in the OR market, the average asking price is $42,830. This listing at $41,523 is $1,307 below the broader OR average (3% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $27,916 to $54,689. Similar vehicles spend an average of 115 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in OR
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2025 Hyundai Santa Fe
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2025 Hyundai Santa Fe
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2026 Hyundai Santa Fe
SEL
Eugene, OR
2025 Hyundai Santa Fe
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2025 Hyundai Santa Fe
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