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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2027 Hyundai Santa Fe SEL

2027 Hyundai Santa FeView this vehicle at driveway →

Vehicle Details

VIN5NMP24GL3VH245981
TrimSEL
Exterior ColorSilver
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$40,340
Days on Lot2

SEL

Fair Price
$40,5655 mi

Dealer-reported mileage — not independently verified by OAV.

Medford, OR 97501

Is this 2027 Hyundai Santa Fe SEL a good deal?

OAV verdict: Fair Price

Why: Listed at $40,565, comparable market range $39,920–$44,388, based on 219 comparable listings. Listed 2 days · fresher than most comparable local listings (typical ~15–30 days).

Manufacturer MSRPReference

$40,340

This vehicle $40,565 · $225 (1%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$40,565 · within market range

Comparable range
$39,920 – $44,388
vs. market
$645 above low · $3,823 below high
Comparable vehicles
219

Market Retail Price (MRP™)

$42,154

This vehicle $40,565 · $1,589 (4%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$43,636

This vehicle $40,565 · $3,071 (7%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-01) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1162 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$39,920 – $44,388
Regional Range$39,920 – $47,867

Driveway

Medford, OR

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Hyundai Santa Fe

Listing updated: Sep 1, 2026

Listed by a franchise dealer in Medford, OR · On lot for 2 days · VIN verifiable at NHTSA

This new 2027 Hyundai Santa Fe SEL is listed at $40,565 by driveway in Medford, OR 97501. It has 5 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 219 comparable listings matched to this vehicle, the estimated market range is $39,920 to $44,388. The comparable range in OR is $39,920 to $44,388. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Medford, OR suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.

How this deal is rated

OAV compares this 2027 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Medford, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24GL3VH245981 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.

2027 Hyundai Santa Fe Market in OR

OR Market Listings

1,168

Average Price

$42,398

Price Range

$34,703–$50,299

Avg Days on Lot

104

Based on all 1,168 2025-2029 Hyundai Santa Fe listings in the OR market, the average asking price is $42,398. This listing at $40,565 is $1,833 below the broader OR average (4% below the OR average). This is a wider, all-trim comparison across OR; OAV's price verdict above uses the closer comparable set. Comparable prices in OR range from $34,703 to $50,299. Similar vehicles spend an average of 104 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in OR

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)