2026 Hyundai Santa Fe SEL
View this vehicle at north bay hyundai →Vehicle Details
SEL
Dealer-reported mileage — not independently verified by OAV.
Petaluma, CA 94952
Is this 2026 Hyundai Santa Fe SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $36,222, comparable market range $34,233–$48,373, based on 227 comparable listings.
Market context (not a verdict input): Listed 47 days · fresher than most comparable local listings (typical ~60–150 days).
Manufacturer MSRPReference
$41,045This vehicle $36,222 · $4,823 (12%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$36,222 · within market range
- Comparable range
- $34,233 – $48,373
- vs. market
- $1,989 above low · $12,151 below high
- Comparable vehicles
- 227
Market Retail Price (MRP™)
$41,303This vehicle $36,222 · $5,081 (12%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$39,016This vehicle $36,222 · $2,794 (7%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-24) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 9–45 days).
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
North Bay Hyundai
Petaluma, CA
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Request availability and out-the-door price
OAV will route your inquiry to North Bay Hyundai for current availability of this 2026 Hyundai Santa Fe SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Hyundai Santa Fe
Listing updated: Sep 24, 2026Listed by a franchise dealer in Petaluma, CA · On lot for 47 days · VIN verifiable at NHTSA
This new 2026 Hyundai Santa Fe SEL is listed at $36,222 by north bay hyundai in Petaluma, CA 94952. It has 12 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Green. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 227 comparable listings matched to this vehicle, the estimated market range is $34,233 to $48,373. The local comparable range around Petaluma, CA is $34,233 to $48,373; that local cohort follows a radius around the dealer and can cross state lines. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 47 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 24, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Petaluma, CA suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's Price-to-Market verdict and live market context for every dealer's inventory, whether or not the dealer has any relationship with OAV. A dealer that claims its listings can manage its profile and have buyer inquiries routed to it directly. A paying partner's own listings additionally carry an OAV Verified Partner label on the dealer contact block and a link to the dealer's own listing page. That is the complete list of what a relationship with OAV changes, and all of it concerns the dealer's identity on its own listings. Payment never changes a vehicle's verdict, its eligibility to be scored or cited, the evidence shown or withheld, or where and how prominently the listing appears on any OAV page, board, or answer. There is no paid placement, ranking, ordering, verdict badge, or featured position of any kind. OAV sells dealers insight into the evidence, never influence over it.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Petaluma, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP24G17TH134118 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Hyundai Santa Fe Market in CA
CA Market Listings
4,166
Average Price
$43,116
Price Range
$35,008–$51,947
Avg Days on Lot
98
Based on all 4,166 2024-2027 Hyundai Santa Fe listings in the CA market, the average asking price is $43,116. This listing at $36,222 is $6,894 below the broader CA average (16% below the CA average). This is a wider, all-trim comparison across CA; OAV's price verdict above uses the closer comparable set. Comparable prices in CA range from $35,008 to $51,947. Similar vehicles spend an average of 98 days on dealer lots in this market.
Similar Hyundai Santa Fe Listings in CA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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