Is the $36,845 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as a Great Deal because the asking price of $36,845 is below the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in NH?

Based on 399 comparable listings in NH, the average asking price for a 2024-2028 Hyundai Santa Fe is $43,100, with prices ranging from $24,995 to $53,995.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NH spend an average of 125 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Bow, NH 03304. VIN: 5NMP1DGL2TH232252. Mileage: 5 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $37,541 to $41,058, based on 66 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMP1DGL2TH232252

TrimSE

Exterior ColorWhite

Drivetrain4WD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,250

Days on Lot30

2026 Hyundai Santa Fe

Great Deal

$36,845Mileage not verified

Bow, NH 03304

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Great Deal

Why: Listed at $36,845, comparable market range $37,541–$41,058, based on 66 comparable listings. Days on lot: 30 days (market average 125 days).

Manufacturer MSRPPrimary

$39,250

This vehicle $36,845 · $2,405 (6%) below MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$36,845 · $696 below market low

$37,541comparable$41,058

Regional range: $37,541 – $41,058
vs. market low: — $696 (2% below)
Comparable vehicles: 66

Market Retail Price (MRP™)

$39,300

This vehicle $36,845 · $2,455 (6%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,192

This vehicle $36,845 · $653 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–89 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$37,541 – $41,058

Regional Range$34,592 – $41,058

Mcgovern Hyundai Of Concord

Bow, NH

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from mcgovern hyundai of concord →

Request availability and out-the-door price

OAV will route your inquiry to Mcgovern Hyundai Of Concord for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Bow, NH · On lot for 30 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $36,845 by mcgovern hyundai of concord in Bow, NH 03304. It has 5 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 66 similar vehicles in the Bow market, the estimated market range is $37,541 to $41,058. The local market range in NH is $37,541 to $41,058.

This vehicle has been on the lot for 30 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Bow, NH suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Bow, NH, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP1DGL2TH232252 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in NH

Comparable Vehicles

399

Average Price

$43,100

Price Range

$24,995–$53,995

Avg Days on Lot

125

Based on 399 comparable 2024-2028 Hyundai Santa Fe listings in NH, the average asking price is $43,100. This listing at $36,845 is $6,255 below average (15% below market). Comparable prices in NH range from $24,995 to $53,995. Similar vehicles spend an average of 125 days on dealer lots in this market.