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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Hyundai Santa Fe SE

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Vehicle Details

VIN5NMP14GL9TH220597
TrimSE
Exterior ColorGray
DrivetrainFWD
Engine2.5L I4
TransmissionAutomatic
Fuel TypeUnleaded
Inventory Typenew
MSRP$36,950
Days on Lot98

SE

Fair Price
$34,7458 mi

Dealer-reported mileage — not independently verified by OAV.

Richmond, VA 23294

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $34,745, comparable market range $34,490–$37,184, based on 20 comparable listings. Days on lot: 98 days (market average 94 days).

Manufacturer MSRPReference

$36,950

This vehicle $34,745 · $2,205 (6%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$34,745 · within market range

Comparable range
$34,490 – $37,184
vs. market
$255 above low · $2,439 below high
Comparable vehicles
20

Market Retail Price (MRP™)

$35,837

This vehicle $34,745 · $1,092 (3%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,037

This vehicle $34,745 · $1,292 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 1580 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,499 – $36,499
Regional Range$34,490 – $37,184

West Broad Hyundai

Richmond, VA

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Aug 18, 2026

Listed by a franchise dealer in Richmond, VA · On lot for 98 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $34,745 by west broad hyundai in Richmond, VA 23294. It has 8 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 20 comparable listings matched to this vehicle, the estimated market range is $34,490 to $37,184. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 98 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Richmond, VA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Richmond, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14GL9TH220597 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in VA

VA Market Listings

1,116

Average Price

$41,132

Price Range

$23,290–$54,763

Avg Days on Lot

94

Based on all 1,116 2024-2028 Hyundai Santa Fe listings in the VA market, the average asking price is $41,132. This listing at $34,745 is $6,387 below the broader VA average (16% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $23,290 to $54,763. Similar vehicles spend an average of 94 days on dealer lots in this market.

Similar Hyundai Santa Fe Listings in VA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)