Is the $35,490 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $35,490 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in NC?

Based on 4,931 comparable listings in NC, the average asking price for a 2024-2028 Hyundai Santa Fe is $40,621, with prices ranging from $23,460 to $54,930.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NC spend an average of 75 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Burlington, NC 27215. VIN: 5NMP14G13TH124107. Mileage: mileage not reported.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $34,200 to $38,230, based on 8 comparable vehicles.

Vehicle Details

VIN5NMP14G13TH124107

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,240

Days on Lot5

2026 Hyundai Santa Fe

Unscored

$35,490Mileage not verified

Burlington, NC 27215

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Unscored

Why: Listed at $35,490, comparable market range $34,200–$38,230, based on 8 comparable listings. Days on lot: 5 days (market average 75 days).

Market price position

Lowest comparable ($)

34,200

Highest comparable ($)

38,230

This vehicle's price ($)

35,490

$35,490 · within market range

$34,200comparable$38,230

Regional range: $34,200 – $38,230
vs. market: $1,290 above low · $2,740 below high
Comparable vehicles: 8

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–87 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$34,200 – $38,230

Regional Range$30,785 – $40,625

Dealer Info

Hidden

Burlington, NC

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About This 2026 Hyundai Santa Fe

Listing updated: May 19, 2026

Listed by a franchise dealer in Burlington, NC · On lot for 5 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $35,490 by a franchise dealer in Burlington, NC 27215. The exterior color is Gray. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 8 similar vehicles in the Burlington market, the estimated market range is $34,200 to $38,230. The local market range in NC is $34,200 to $38,230.

This vehicle has been on the lot for 5 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Burlington, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Burlington, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G13TH124107 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in NC

Comparable Vehicles

4,931

Average Price

$40,621

Price Range

$23,460–$54,930

Avg Days on Lot

Based on 4,931 comparable 2024-2028 Hyundai Santa Fe listings in NC, the average asking price is $40,621. This listing at $35,490 is $5,131 below average (13% below market). Comparable prices in NC range from $23,460 to $54,930. Similar vehicles spend an average of 75 days on dealer lots in this market.