Is the $35,629 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $35,629 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in NC?

Based on 5,504 comparable listings in NC, the average asking price for a 2024-2028 Hyundai Santa Fe is $40,494, with prices ranging from $24,101 to $58,478.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in NC spend an average of 81 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Durham, NC 27707. VIN: 5NMP14G10TH073553. Mileage: 55 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $33,502 to $37,048, based on 30 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMP14G10TH073553

TrimSE

Exterior ColorWhite

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,620

Days on Lot370

2026 Hyundai Santa Fe

Fair Price

$35,629Mileage not verified

Durham, NC 27707

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $35,629, comparable market range $33,502–$37,048, based on 30 comparable listings. Days on lot: 370 days (market average 81 days).

Market price position

$35,629 · within market range

$33,502comparable$37,048

Regional range: $33,502 – $37,048
vs. market: $2,127 above low · $1,419 below high
Comparable vehicles: 30

Market Retail Price (MRP™)

$35,275

This vehicle $35,629 · $354 (1%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,237

This vehicle $35,629 · $608 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-21) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 18–87 days.

Verify before inquiring

This listing has been on market about 4.3x longer than typical for similar vehicles (cohort sells in 18–87 days; this one is at 370). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$33,502 – $37,048

Regional Range$32,603 – $38,984

Sport Durst Hyundai

Durham, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from sport durst hyundai →

Request availability and out-the-door price

OAV will route your inquiry to Sport Durst Hyundai for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 21, 2026

Listed by a franchise dealer in Durham, NC · On lot for 370 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $35,629 by sport durst hyundai in Durham, NC 27707. It has 55 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 30 similar vehicles in the Durham market, the estimated market range is $33,502 to $37,048. The local market range in NC is $33,502 to $37,048.

This vehicle has been on the lot for 370 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Durham, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Durham, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G10TH073553 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in NC

Comparable Vehicles

5,504

Average Price

$40,494

Price Range

$24,101–$58,478

Avg Days on Lot

Based on 5,504 comparable 2024-2028 Hyundai Santa Fe listings in NC, the average asking price is $40,494. This listing at $35,629 is $4,865 below average (12% below market). Comparable prices in NC range from $24,101 to $58,478. Similar vehicles spend an average of 81 days on dealer lots in this market.