Is the $35,120 price on this 2026 Hyundai Santa Fe a good deal?

OAV rates this as Fair Price because the asking price of $35,120 is within the typical market range for this vehicle.

What is the average price for a 2026 Hyundai Santa Fe in GA?

Based on 6,351 comparable listings in GA, the average asking price for a 2024-2028 Hyundai Santa Fe is $39,838, with prices ranging from $23,760 to $54,159.

How long does a 2026 Hyundai Santa Fe typically stay on dealer lots?

Comparable Hyundai Santa Fe listings in GA spend an average of 100 days on dealer lots.

Where is this 2026 Hyundai Santa Fe located?

This vehicle is listed in Marietta, GA 30067. VIN: 5NMP14G12TH098955. Mileage: 6 miles.

What is the fair market price range for this 2026 Hyundai Santa Fe?

OAV's Price-to-Market analysis estimates the fair market range is $33,890 to $41,238, based on 15 comparable vehicles.

No Photo Available

Vehicle Details

VIN5NMP14G12TH098955

TrimSE

Exterior ColorGray

DrivetrainFWD

Engine1.6L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,505

Days on Lot246

2026 Hyundai Santa Fe

Fair Price

$35,120Mileage not verified

Marietta, GA 30067

Is this 2026 Hyundai Santa Fe SE a good deal?

OAV verdict: Fair Price

Why: Listed at $35,120, comparable market range $33,890–$41,238, based on 15 comparable listings. Days on lot: 246 days (market average 100 days).

Market price position

$35,120 · within market range

$33,890comparable$41,238

Regional range: $33,890 – $41,238
vs. market: $1,230 above low · $6,118 below high
Comparable vehicles: 15

Market Retail Price (MRP™)

$37,564

This vehicle $35,120 · $2,444 (7%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$36,204

This vehicle $35,120 · $1,084 (3%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-15) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 17–70 days.

Verify before inquiring

This listing has been on market about 3.5x longer than typical for similar vehicles (cohort sells in 17–70 days; this one is at 246). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$33,890 – $41,238

Regional Range$31,650 – $41,238

Ed Voyles Hyundai

Marietta, GA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from ed voyles hyundai →

Request availability and out-the-door price

OAV will route your inquiry to Ed Voyles Hyundai for current availability of this 2026 Hyundai Santa Fe SE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Hyundai Santa Fe

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Marietta, GA · On lot for 246 days · VIN verifiable at NHTSA

This new 2026 Hyundai Santa Fe SE is listed at $35,120 by ed voyles hyundai in Marietta, GA 30067. It has 6 miles on the odometer. The exterior color is Gray. It features a FWD drivetrain with a 1.6L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 15 similar vehicles in the Marietta market, the estimated market range is $33,890 to $41,238. The local market range in GA is $33,890 to $41,238.

This vehicle has been on the lot for 246 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Marietta, GA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Hyundai Santa Fe against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Marietta, GA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5NMP14G12TH098955 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Hyundai Santa Fe Market in GA

Comparable Vehicles

6,351

Average Price

$39,838

Price Range

$23,760–$54,159

Avg Days on Lot

100

Based on 6,351 comparable 2024-2028 Hyundai Santa Fe listings in GA, the average asking price is $39,838. This listing at $35,120 is $4,718 below average (12% below market). Comparable prices in GA range from $23,760 to $54,159. Similar vehicles spend an average of 100 days on dealer lots in this market.