Is the $139,075 price on this 2027 Lincoln Navigator a good deal?

OAV rates this as Fair Price because the asking price of $139,075 is within the typical market range for this vehicle.

How long does a 2027 Lincoln Navigator typically stay on dealer lots?

Comparable Lincoln Navigator listings in WI spend an average of 92 days on dealer lots.

Where is this 2027 Lincoln Navigator located?

This vehicle is listed in Sparta, WI 54656. VIN: 5LMJJ2TG3VEL02939. Mileage: 1 miles.

What is the fair market price range for this 2027 Lincoln Navigator?

OAV's Price-to-Market analysis estimates the fair market range is $125,225 to $139,075, based on 10 comparable listings matched to this vehicle.

2027 Lincoln Navigator Black Label for Sale in Sparta, WI

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Vehicle Details

VIN5LMJJ2TG3VEL02939

TrimBlack Label

Exterior ColorGray

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$139,075

Days on Lot24

Black Label

Fair Price

$139,0751 mi

Dealer-reported mileage — not independently verified by OAV.

Sparta, WI 54656

Is this 2027 Lincoln Navigator Black Label a good deal?

OAV verdict: Fair Price

Why: Listed at $139,075, comparable market range $125,225–$139,075, based on 10 comparable listings. Days on lot: 24 days (market average 92 days).

Manufacturer MSRPReference

$139,075

This vehicle $139,075 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$139,075 · within market range

Comparable range: $125,225 – $139,075
vs. market: $13,850 above low · $0 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$132,150

This vehicle $139,075 · $6,925 (5%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$112,820

This vehicle $139,075 · $26,255 (23%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-16) — an estimate, not an appraisal. How TRV works.

Fast-selling model · older listing

Comparable vehicles nationally have sold faster than the market baseline, but this listing has been available longer than the cohort’s typical sell-time (about 1–18 days).

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$125,225 – $139,075

Regional Range$125,225 – $139,075

Morrie's Auto Group

Sparta, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from morrie's auto group →

Request availability and out-the-door price

OAV will route your inquiry to Morrie's Auto Group for current availability of this 2027 Lincoln Navigator Black Label and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2027 Lincoln Navigator

Listing updated: Aug 16, 2026

Listed by a franchise dealer in Sparta, WI · On lot for 24 days · VIN verifiable at NHTSA

This new 2027 Lincoln Navigator Black Label is listed at $139,075 by morrie's auto group in Sparta, WI 54656. It has 1 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $125,225 to $139,075. The local market range in WI is $125,225 to $139,075. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 24 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Sparta, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2027 Lincoln Navigator against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Sparta, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LMJJ2TG3VEL02939 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2027 Lincoln Navigator Market in WI

WI Market Listings

175

Average Price

$106,752

Price Range

$75,494–$139,075

Avg Days on Lot

Based on all 175 2025-2029 Lincoln Navigator listings in the WI market, the average asking price is $106,752. This listing at $139,075 is $32,323 above the broader WI average (30% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $75,494 to $139,075. Similar vehicles spend an average of 92 days on dealer lots in this market.