Is the $39,654 price on this 2023 Lincoln Aviator a good deal?

OAV rates this as Fair Price because the asking price of $39,654 is within the typical market range for this vehicle.

What is the average price for a 2023 Lincoln Aviator in FL?

Based on 1,176 comparable listings in FL, the average asking price for a 2021-2025 Lincoln Aviator is $46,012, with prices ranging from $12,997 to $88,979.

How long does a 2023 Lincoln Aviator typically stay on dealer lots?

Comparable Lincoln Aviator listings in FL spend an average of 62 days on dealer lots.

Where is this 2023 Lincoln Aviator located?

This vehicle is listed in Winter Haven, FL 33881. VIN: 5LM5J7WC6PGL13660. Mileage: 56,396 miles.

What is the fair market price range for this 2023 Lincoln Aviator?

OAV's Price-to-Market analysis estimates the fair market range is $38,493 to $50,894, based on 11 comparable vehicles.

No Photo Available

Vehicle Details

VIN5LM5J7WC6PGL13660

TrimReserve

Exterior ColorBeige

DrivetrainRWD

Engine3.0L V6

TransmissionAutomatic

Fuel TypePremium Unleaded

Inventory Typeused

Days on Lot33

2023 Lincoln Aviator

Reserve

Fair Price

$39,65456,396 mi

Winter Haven, FL 33881

Is this 2023 Lincoln Aviator Reserve a good deal?

OAV verdict: Fair Price

Why: Listed at $39,654, comparable market range $38,493–$50,894, based on 11 comparable listings. Days on lot: 33 days (market average 62 days).

Market price position

$39,654 · within market range

$38,493comparable$50,894

Regional range: $38,493 – $50,894
vs. market: $1,161 above low · $11,240 below high
Comparable vehicles: 11

Market Retail Price (MRP™)

$44,694

This vehicle $39,654 · $5,040 (11%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$41,780

This vehicle $39,654 · $2,126 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–60 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$38,493 – $50,894

Jarrett-Gordon Ford Winter Haven

Winter Haven, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from jarrett-gordon ford winter haven →

Request availability and out-the-door price

OAV will route your inquiry to Jarrett-Gordon Ford Winter Haven for current availability of this 2023 Lincoln Aviator Reserve and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Lincoln Aviator

Listing updated: Jul 18, 2026

Listed by a franchise dealer in Winter Haven, FL · On lot for 33 days · VIN verifiable at NHTSA

This used 2023 Lincoln Aviator Reserve is listed at $39,654 by jarrett-gordon ford winter haven in Winter Haven, FL 33881. It has 56,396 miles on the odometer. The exterior color is Beige. It features a RWD drivetrain with a 3.0L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 similar vehicles in the Winter Haven market, the estimated market range is $38,493 to $50,894.

This vehicle has been on the lot for 33 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Winter Haven, FL suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Lincoln Aviator against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Winter Haven, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 5LM5J7WC6PGL13660 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Lincoln Aviator Market in FL

Comparable Vehicles

1,176

Average Price

$46,012

Price Range

$12,997–$88,979

Avg Days on Lot

Based on 1,176 comparable 2021-2025 Lincoln Aviator listings in FL, the average asking price is $46,012. This listing at $39,654 is $6,358 below average (14% below market). Comparable prices in FL range from $12,997 to $88,979. Similar vehicles spend an average of 62 days on dealer lots in this market.