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U.S. Patent No. 12,236,477 — Patented Automotive Data Standardization Technology
OAV

2026 Toyota RAV4 SE

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Vehicle Details

VIN4T36CRAV2TU004941
TrimSE
Exterior ColorWhite
Drivetrain4WD
Engine2.5L I4
TransmissionCVT
Fuel TypeUnleaded
Inventory Typenew
MSRP$38,034
Days on Lot4

SE

Great Deal
$38,214Mileage not verified

Iowa City, IA 52246

Is this 2026 Toyota RAV4 SE a good deal?

OAV verdict: Great Deal

Why: Listed at $38,214, comparable market range $38,374–$71,204, based on 12 comparable listings. Days on lot: 4 days (market average 28 days).

Manufacturer MSRPReference

$38,034

This vehicle $38,214 · $180 (0%) above MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$38,214 · $160 below market low

Comparable range
$38,374 – $71,204
vs. market low
— $160 (0% below)
Comparable vehicles
12

Market Retail Price (MRP™)

$54,789

This vehicle $38,214 · $16,575 (30%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,727

This vehicle $38,214 · $1,513 (4%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-18) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Faster recent sell-through, still within the typical window
High Demand

Comparable vehicles nationally recently sold in an estimated 626 days, and this listing is still within that typical selling window.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,374 – $71,204
Regional Range$38,374 – $71,204

Mcgrath Toyota Of Iowa City

Iowa City, IA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from mcgrath toyota of iowa city

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OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota RAV4

Listing updated: Aug 18, 2026

Listed by a franchise dealer in Iowa City, IA · On lot for 4 days · VIN verifiable at NHTSA

This new 2026 Toyota RAV4 SE is listed at $38,214 by mcgrath toyota of iowa city in Iowa City, IA 52246. The exterior color is White. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $38,374 to $71,204. The local market range in IA is $38,374 to $71,204. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Iowa City, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

  • Great Deal — priced below the typical range for comparable vehicles.
  • Fair Price — priced within the expected range for comparable vehicles.
  • Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Iowa City, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 4T36CRAV2TU004941 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota RAV4 Market in IA

IA Market Listings

391

Average Price

$40,005

Price Range

$23,956–$71,204

Avg Days on Lot

28

Based on all 391 2024-2028 Toyota RAV4 listings in the IA market, the average asking price is $40,005. This listing at $38,214 is $1,791 below the broader IA average (4% below the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $23,956 to $71,204. Similar vehicles spend an average of 28 days on dealer lots in this market.

Similar Toyota RAV4 Listings in IA

8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SE — compare trims below)