Is the $27,619 price on this 2023 Toyota Tacoma a good deal?

OAV rates this as a Great Deal because the asking price of $27,619 is below the typical market range for this vehicle.

How long does a 2023 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in TX spend an average of 97 days on dealer lots.

Where is this 2023 Toyota Tacoma located?

This vehicle is listed in Houston, TX 77024. VIN: 3TYRX5GN8PT076739. Mileage: mileage not reported.

What is the broader-model price range for this 2023 Toyota Tacoma?

Across 12 same-year Toyota Tacoma listings spanning trims and configurations, prices range $34,888 to $40,586. This is broader-model context and sits above this vehicle's MSRP, so OAV does not use it as a trim-matched estimate of this vehicle's value.

2023 Toyota Tacoma SR for Sale in Houston, TX

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Vehicle Details

VIN3TYRX5GN8PT076739

TrimSR

Exterior ColorWhite

DrivetrainRWD

Engine2.7L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$27,619

Days on Lot1194

Great Deal

$27,619Mileage not verified

Houston, TX 77024

Is this 2023 Toyota Tacoma SR a good deal?

OAV verdict: Great Deal

Why: Listed at $27,619, below a broader same-model range of $34,888–$40,586. That range spans trims and configurations and sits above this vehicle's MSRP, so OAV does not state a precise trim-level discount yet (12 comparable listings). Listed 1,194 days · longer than most comparable local listings (typical ~15–1200 days).

Manufacturer MSRPReference

$27,619

This vehicle $27,619 · priced at MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

This vehicle's comparable set spans trims and configurations and sits above its MSRP, so the figures below are shown as broader-model context — not a trim-matched estimate of this vehicle's value. OAV is not stating a precise savings figure until configuration-level matching is applied.

$27,619 · $7,269 below broader-model low

Broader-model range: $34,888 – $40,586
vs. broader-model low: — $7,269
Comparable vehicles: 12

Broader-model listing midpoint

$37,737

This vehicle $27,619 · Broader-model context — not a trim-matched estimate of this vehicle's value

The midpoint of the same-year, same-model comparable set, which currently spans trims and configurations and sits above this vehicle's MSRP. OAV does not use it to state this vehicle's savings until configuration-level matching is applied. How OAV rates new-car deals.

Broader-model average sold price

$46,581

This vehicle $27,619 · Broader-model context — not a trim-matched estimate of this vehicle's value

The average sold price of the same-year, same-model cohort across trims and configurations (sold data through 2026-08-24). Because it spans configurations and sits above this vehicle's MSRP, OAV does not state this vehicle's savings from it yet. How OAV rates new-car deals.

Comparable vehicles nationally recently sold in an estimated 16–58 days.

Verify before inquiring

This listing has been available about 20.6x longer than comparable vehicles typically take to sell (cohort sells in 16–58 days; this one is at 1194). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$34,888 – $40,586

Regional Range$34,888 – $40,586

Group 1 Automotive

Houston, TX

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Group 1 Automotive for current availability of this 2023 Toyota Tacoma SR and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota Tacoma

Listing updated: Aug 24, 2026

Listed by a franchise dealer in Houston, TX · On lot for 1194 days · VIN verifiable at NHTSA

This new 2023 Toyota Tacoma SR is listed at $27,619 by group 1 automotive in Houston, TX 77024. The exterior color is White. It features a RWD drivetrain with a 2.7L I4 engine and Automatic transmission.

OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 12 comparable listings matched to this vehicle, the estimated market range is $34,888 to $40,586. The local market range in TX is $34,888 to $40,586. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.

This vehicle has been on the lot for 1194 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Houston, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Houston, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYRX5GN8PT076739 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota Tacoma Market in TX

TX Market Listings

1,836

Average Price

$36,858

Price Range

$14,990–$75,200

Avg Days on Lot

Based on all 1,836 2021-2025 Toyota Tacoma listings in the TX market, the average asking price is $36,858. This listing at $27,619 is $9,239 below the broader TX average (25% below the TX average). This is a wider, all-trim comparison across TX; OAV's price verdict above uses the closer comparable set. Comparable prices in TX range from $14,990 to $75,200. Similar vehicles spend an average of 97 days on dealer lots in this market.