Is the $36,667 price on this 2026 Toyota Tacoma a good deal?

OAV rates this as Fair Price because the asking price of $36,667 is within the typical market range for this vehicle.

How long does a 2026 Toyota Tacoma typically stay on dealer lots?

Comparable Toyota Tacoma listings in WI spend an average of 33 days on dealer lots.

Where is this 2026 Toyota Tacoma located?

This vehicle is listed in Milwaukee, WI 53221. VIN: 3TYJBAFN0TT037773. Mileage: 5 miles.

What is the fair market price range for this 2026 Toyota Tacoma?

OAV's Price-to-Market analysis estimates the fair market range is $36,479 to $44,455, based on 10 comparable listings matched to this vehicle.

2026 Toyota Tacoma SR5 for Sale in Milwaukee, WI

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Vehicle Details

VIN3TYJBAFN0TT037773

TrimSR5

Exterior ColorSilver

DrivetrainRWD

Engine2.4L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,349

Days on Lot102

SR5

Fair Price

$36,6675 mi

Dealer-reported mileage — not independently verified by OAV.

Milwaukee, WI 53221

Is this 2026 Toyota Tacoma SR5 a good deal?

OAV verdict: Fair Price

Why: Listed at $36,667, comparable market range $36,479–$44,455, based on 10 comparable listings. Days on lot: 102 days (market average 33 days).

Manufacturer MSRPReference

$38,349

This vehicle $36,667 · $1,682 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$36,667 · within market range

Comparable range: $36,479 – $44,455
vs. market: $188 above low · $7,788 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$40,467

This vehicle $36,667 · $3,800 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$43,214

This vehicle $36,667 · $6,547 (15%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 14–70 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$36,479 – $44,455

Regional Range$36,479 – $50,631

Serra Toyota

Milwaukee, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from serra toyota →

Request availability and out-the-door price

OAV will route your inquiry to Serra Toyota for current availability of this 2026 Toyota Tacoma SR5 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Toyota Tacoma

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Milwaukee, WI · On lot for 102 days · VIN verifiable at NHTSA

This new 2026 Toyota Tacoma SR5 is listed at $36,667 by serra toyota in Milwaukee, WI 53221. It has 5 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Silver. It features a RWD drivetrain with a 2.4L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 comparable listings matched to this vehicle, the estimated market range is $36,479 to $44,455. The local market range in WI is $36,479 to $44,455. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 102 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Milwaukee, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Toyota Tacoma against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Milwaukee, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3TYJBAFN0TT037773 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Toyota Tacoma Market in WI

WI Market Listings

566

Average Price

$47,721

Price Range

$26,345–$70,812

Avg Days on Lot

Based on all 566 2024-2028 Toyota Tacoma listings in the WI market, the average asking price is $47,721. This listing at $36,667 is $11,054 below the broader WI average (23% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $26,345 to $70,812. Similar vehicles spend an average of 33 days on dealer lots in this market.