2026 Ford Maverick Lariat
View this vehicle at virtue motors →Vehicle Details
Lariat
Dealer-reported mileage — not independently verified by OAV.
Darlington, WI 53530
Is this 2026 Ford Maverick Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $43,949, comparable market range $37,215–$46,210, based on 25 comparable listings. Listed 221 days · longer than most comparable local listings (typical ~15–75 days).
Manufacturer MSRPReference
$44,760This vehicle $43,949 · $811 (2%) below MSRP
MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the supported comparable range a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.
Market price position
$43,949 · within market range
- Comparable range
- $37,215 – $46,210
- vs. market
- $6,734 above low · $2,261 below high
- Comparable vehicles
- 25
Market Retail Price (MRP™)
$41,713This vehicle $43,949 · $2,236 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,968This vehicle $43,949 · $2,981 (7%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-06) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 17–63 days.
- This listing has been available about 3.5x longer than comparable vehicles typically take to sell (cohort sells in 17–63 days; this one is at 221). Confirm its history, condition, availability, and out-the-door price before proceeding.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Virtue Motors
Darlington, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Virtue Motors for current availability of this 2026 Ford Maverick Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2026 Ford Maverick
Listing updated: Sep 6, 2026Listed by a franchise dealer in Darlington, WI · On lot for 221 days · VIN verifiable at NHTSA
This new 2026 Ford Maverick Lariat is listed at $43,949 by virtue motors in Darlington, WI 53530. It has 11 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Orange. It features a 4WD drivetrain with a 2.5L I4 engine and CVT transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 25 comparable listings matched to this vehicle, the estimated market range is $37,215 to $46,210. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 221 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 6, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Darlington, WI trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2026 Ford Maverick against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Darlington, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FTTW8S39TRA36680 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2026 Ford Maverick Market in WI
WI Market Listings
878
Average Price
$37,541
Price Range
$32,160–$42,681
Avg Days on Lot
71
Based on all 878 2024-2028 Ford Maverick listings in the WI market, the average asking price is $37,541. This listing at $43,949 is $6,408 above the broader WI average (17% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $32,160 to $42,681. Similar vehicles spend an average of 71 days on dealer lots in this market.
Similar Ford Maverick Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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