Is the $37,181 price on this 2026 Ford Maverick a good deal?

OAV rates this as Fair Price because the asking price of $37,181 is within the typical market range for this vehicle.

How long does a 2026 Ford Maverick typically stay on dealer lots?

Comparable Ford Maverick listings in WI spend an average of 76 days on dealer lots.

Where is this 2026 Ford Maverick located?

This vehicle is listed in Franklin, WI 53132. VIN: 3FTCW8TA7TRA43186. Mileage: 15 miles.

What is the fair market price range for this 2026 Ford Maverick?

OAV's Price-to-Market analysis estimates the fair market range is $35,607 to $38,147, based on 17 comparable listings matched to this vehicle.

2026 Ford Maverick Lobo Standard for Sale in Franklin, WI

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Vehicle Details

VIN3FTCW8TA7TRA43186

TrimLobo Standard

Exterior ColorWhite

Drivetrain4WD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,735

Days on Lot253

Lobo Standard

Fair Price

$37,18115 mi

Dealer-reported mileage — not independently verified by OAV.

Franklin, WI 53132

Is this 2026 Ford Maverick Lobo Standard a good deal?

OAV verdict: Fair Price

Why: Listed at $37,181, comparable market range $35,607–$38,147, based on 17 comparable listings. Days on lot: 253 days (market average 76 days).

Manufacturer MSRPReference

$38,735

This vehicle $37,181 · $1,554 (4%) below MSRP

MSRP is the manufacturer's suggested retail price, shown for reference only. OAV rates new-car deals by how far below the LOCAL COMPARABLE MARKET a vehicle is priced (see OAV's market comparables / MRP and sold-price value / TRV) — not by discount from MSRP, because dealer-supplied MSRP is not independently verified. The advertised price is set by the dealer and may require financing, rebates, trade-in, or other qualifications, and excludes taxes, fees, and dealer add-ons — confirm the out-the-door price with the dealer. How OAV rates new-car deals.

Market price position

$37,181 · within market range

Comparable range: $35,607 – $38,147
vs. market: $1,574 above low · $966 below high
Comparable vehicles: 17

Market Retail Price (MRP™)

$36,877

This vehicle $37,181 · $304 (1%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$37,026

This vehicle $37,181 · $155 (0%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-02) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 16–73 days.

Verify before inquiring

This listing has been available about 3.5x longer than comparable vehicles typically take to sell (cohort sells in 16–73 days; this one is at 253). Confirm its history, condition, availability, and out-the-door price before proceeding.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$35,748 – $35,748

Regional Range$35,607 – $38,147

Hiller Ford Inc.

Franklin, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from hiller ford inc. →

Request availability and out-the-door price

OAV will route your inquiry to Hiller Ford Inc. for current availability of this 2026 Ford Maverick Lobo Standard and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Ford Maverick

Listing updated: Aug 2, 2026

Listed by a franchise dealer in Franklin, WI · On lot for 253 days · VIN verifiable at NHTSA

This new 2026 Ford Maverick Lobo Standard is listed at $37,181 by hiller ford inc. in Franklin, WI 53132. It has 15 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 17 comparable listings matched to this vehicle, the estimated market range is $35,607 to $38,147. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 253 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Franklin, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford Maverick against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Franklin, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FTCW8TA7TRA43186 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford Maverick Market in WI

WI Market Listings

901

Average Price

$37,071

Price Range

$24,489–$45,645

Avg Days on Lot

Based on all 901 2024-2028 Ford Maverick listings in the WI market, the average asking price is $37,071. This listing at $37,181 is $110 above the broader WI average (0% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $24,489 to $45,645. Similar vehicles spend an average of 76 days on dealer lots in this market.