Is the $38,645 price on this 2026 Ford Bronco Sport a good deal?

OAV rates this as Fair Price because the asking price of $38,645 is within the typical market range for this vehicle.

What is the average price for a 2026 Ford Bronco Sport in WI?

Based on 2,421 comparable listings in WI, the average asking price for a 2024-2028 Ford Bronco Sport is $35,552, with prices ranging from $23,200 to $47,314.

How long does a 2026 Ford Bronco Sport typically stay on dealer lots?

Comparable Ford Bronco Sport listings in WI spend an average of 113 days on dealer lots.

Where is this 2026 Ford Bronco Sport located?

This vehicle is listed in Random Lake, WI 53075. VIN: 3FMCR9BN7TRE68484. Mileage: mileage not reported.

What is the fair market price range for this 2026 Ford Bronco Sport?

OAV's Price-to-Market analysis estimates the fair market range is $31,690 to $40,587, based on 304 comparable vehicles.

Vehicle Details

VIN3FMCR9BN7TRE68484

TrimBig Bend

Exterior ColorBlack

Drivetrain4WD

Engine1.5L I3

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$38,645

Days on Lot7

2026 Ford Bronco Sport

Big Bend

Fair Price

$38,645Mileage not verified

Random Lake, WI 53075

Is this 2026 Ford Bronco Sport Big Bend a good deal?

OAV verdict: Fair Price

Why: Listed at $38,645, comparable market range $31,690–$40,587, based on 304 comparable listings. Days on lot: 7 days (market average 113 days).

Market price position

Lowest comparable ($)

31,690

Highest comparable ($)

40,587

This vehicle's price ($)

38,645

$38,645 · within market range

$31,690comparable$40,587

Regional range: $31,690 – $40,587
vs. market: $6,955 above low · $1,942 below high
Comparable vehicles: 304

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–86 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$35,943 – $35,943

Regional Range$31,690 – $40,587

Dealer Info

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Random Lake, WI

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About This 2026 Ford Bronco Sport

Listing updated: May 21, 2026

Listed by a franchise dealer in Random Lake, WI · On lot for 7 days · VIN verifiable at NHTSA

This new 2026 Ford Bronco Sport Big Bend is listed at $38,645 by a franchise dealer in Random Lake, WI 53075. The exterior color is Black. It features a 4WD drivetrain with a 1.5L I3 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 304 similar vehicles in the Random Lake market, the estimated market range is $31,690 to $40,587. The local market range in WI is $35,943 to $35,943.

This vehicle has been on the lot for 7 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Random Lake, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford Bronco Sport against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Random Lake, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 3FMCR9BN7TRE68484 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford Bronco Sport Market in WI

Comparable Vehicles

2,421

Average Price

$35,552

Price Range

$23,200–$47,314

Avg Days on Lot

113

Based on 2,421 comparable 2024-2028 Ford Bronco Sport listings in WI, the average asking price is $35,552. This listing at $38,645 is $3,093 above average (9% above market). Comparable prices in WI range from $23,200 to $47,314. Similar vehicles spend an average of 113 days on dealer lots in this market.