Is the $28,777 price on this 2023 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $28,777 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota RAV4 in NC?

Based on 944 comparable listings in NC, the average asking price for a 2021-2025 Toyota RAV4 is $31,876, with prices ranging from $16,498 to $50,545.

How long does a 2023 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in NC spend an average of 37 days on dealer lots.

Where is this 2023 Toyota RAV4 located?

This vehicle is listed in Mocksville, NC 27028. VIN: 2T3W1RFVXPW287240. Mileage: 26,898 miles.

What is the fair market price range for this 2023 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $23,737 to $37,134, based on 185 comparable vehicles.

No Photo Available

Vehicle Details

VIN2T3W1RFVXPW287240

TrimXLE

Exterior ColorWhite

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot162

2023 Toyota RAV4

XLE

Fair Price

$28,77726,898 mi

Mocksville, NC 27028

Is this 2023 Toyota RAV4 XLE a good deal?

OAV verdict: Fair Price

Why: Listed at $28,777, comparable market range $23,737–$37,134, based on 185 comparable listings. Days on lot: 162 days (market average 37 days).

Market price position

$28,777 · within market range

$23,737comparable$37,134

Regional range: $23,737 – $37,134
vs. market: $5,040 above low · $8,357 below high
Comparable vehicles: 185

Market Retail Price (MRP™)

$30,436

This vehicle $28,777 · $1,659 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$31,678

This vehicle $28,777 · $2,901 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-27) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–37 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 4.4x longer than typical for similar vehicles (cohort sells in 11–37 days; this one is at 162). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$23,737 – $37,134

Carolina Direct Auto Sales

Mocksville, NC

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from carolina direct auto sales →

Request availability and out-the-door price

OAV will route your inquiry to Carolina Direct Auto Sales for current availability of this 2023 Toyota RAV4 XLE and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Jul 27, 2026

Listed by an independent dealer in Mocksville, NC · On lot for 162 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XLE is listed at $28,777 by carolina direct auto sales in Mocksville, NC 27028. It has 26,898 miles on the odometer. The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 185 similar vehicles in the Mocksville market, the estimated market range is $23,737 to $37,134.

This vehicle has been on the lot for 162 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Mocksville, NC suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Mocksville, NC, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3W1RFVXPW287240 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in NC

Comparable Vehicles

944

Average Price

$31,876

Price Range

$16,498–$50,545

Avg Days on Lot

Based on 944 comparable 2021-2025 Toyota RAV4 listings in NC, the average asking price is $31,876. This listing at $28,777 is $3,099 below average (10% below market). Comparable prices in NC range from $16,498 to $50,545. Similar vehicles spend an average of 37 days on dealer lots in this market.