2023 Toyota RAV4 XLE Premium
View this vehicle at sunrise ford →Vehicle Details
XLE Premium
Fort Pierce, FL 34982
Is this 2023 Toyota RAV4 XLE Premium a good deal?
OAV verdict: Fair Price
Why: Listed at $28,444, comparable market range $1,278–$48,505, based on 494 comparable listings. Listed 24 days · about typical for comparable local listings (typical ~15–45 days).
Market price position
$28,444 · within market range
- Comparable range
- $1,278 – $48,505
- vs. market
- $27,166 above low · $20,061 below high
- Comparable vehicles
- 494
Market Retail Price (MRP™)
$24,892This vehicle $28,444 · $3,552 (14%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$33,569This vehicle $28,444 · $5,125 (15%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-23) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 13–45 days.
What does Demand-Verified mean?
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Sunrise Ford
Fort Pierce, FL
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OAV will route your inquiry to Sunrise Ford for current availability of this 2023 Toyota RAV4 XLE Premium and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Toyota RAV4
Listing updated: Sep 23, 2026Listed by a franchise dealer in Fort Pierce, FL · On lot for 24 days · VIN verifiable at NHTSA
This used 2023 Toyota RAV4 XLE Premium is listed at $28,444 by sunrise ford in Fort Pierce, FL 34982. It has 47,043 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 494 comparable listings matched to this vehicle, the estimated market range is $1,278 to $48,505. These comparisons match year, make, and model, using trim where the data supports it. OAV does not adjust comparable prices for mileage — every price shown is the real advertised price. On used vehicles, mileage can still cause OAV to withhold a verdict — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than call it a deal it can't support.
This vehicle has been on the lot for 24 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 23, 2026. The comparable band (patent pending) is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Fort Pierce, FL suvs market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Toyota RAV4 against similar vehicles currently available for sale — same make, model, and year range, using trim where the data supports it. OAV does not adjust comparable prices for mileage; on used vehicles it withholds a verdict when mileage would distort the comparison — very high or unreliable mileage, or a lower price better explained by higher-than-typical mileage than by a genuine market discount — rather than overstate a deal. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by at least OAV's minimum-gap margin; a smaller gap under the floor is Fair Price.
- Fair Price — priced within the comparable range, or below the floor by less than that margin.
- Overpriced — priced above the typical range for comparable vehicles.
- Unscored — OAV withholds a verdict when the evidence cannot support one: too few or too widely spread comparables, a price it cannot validate, a branded or salvage title, or mileage that would distort the comparison. The listing stays visible; only the rating is withheld.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Fort Pierce, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3C1RFV0PW283622 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Toyota RAV4 Market in FL
FL Market Listings
2,478
Average Price
$31,206
Price Range
$24,529–$37,876
Avg Days on Lot
48
Based on all 2,478 2021-2025 Toyota RAV4 listings in the FL market, the average asking price is $31,206. This listing at $28,444 is $2,762 below the broader FL average (9% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $24,529 to $37,876. Similar vehicles spend an average of 48 days on dealer lots in this market.
Similar Toyota RAV4 Listings in FL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLE Premium — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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