Is the $27,685 price on this 2023 Toyota RAV4 a good deal?

OAV rates this as Fair Price because the asking price of $27,685 is within the typical market range for this vehicle.

What is the average price for a 2023 Toyota RAV4 in CA?

Based on 2,320 comparable listings in CA, the average asking price for a 2021-2025 Toyota RAV4 is $33,072, with prices ranging from $13,858 to $54,912.

How long does a 2023 Toyota RAV4 typically stay on dealer lots?

Comparable Toyota RAV4 listings in CA spend an average of 54 days on dealer lots.

Where is this 2023 Toyota RAV4 located?

This vehicle is listed in Santa Monica, CA 90404. VIN: 2T3C1RFV0PC238911. Mileage: 103,029 miles.

What is the fair market price range for this 2023 Toyota RAV4?

OAV's Price-to-Market analysis estimates the fair market range is $25,200 to $40,999, based on 84 comparable vehicles.

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Vehicle Details

VIN2T3C1RFV0PC238911

TrimXLE Premium

Exterior ColorBlack

DrivetrainFWD

Engine2.5L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot125

2023 Toyota RAV4

XLE Premium

Fair Price

$27,685103,029 mi

Santa Monica, CA 90404

Is this 2023 Toyota RAV4 XLE Premium a good deal?

OAV verdict: Fair Price

Why: Listed at $27,685, comparable market range $25,200–$40,999, based on 84 comparable listings. Days on lot: 125 days (market average 54 days).

Market price position

$27,685 · within market range

$25,200comparable$40,999

Regional range: $25,200 – $40,999
vs. market: $2,485 above low · $13,314 below high
Comparable vehicles: 84

Market Retail Price (MRP™)

$33,100

This vehicle $27,685 · $5,415 (16%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$29,575

This vehicle $27,685 · $1,890 (6%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 11–37 days.

What does Demand-Verified mean?

Verify before inquiring

This listing has been on market about 3.4x longer than typical for similar vehicles (cohort sells in 11–37 days; this one is at 125). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$25,200 – $40,999

Toyota Santa Monica

Santa Monica, CA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from toyota santa monica →

Request availability and out-the-door price

OAV will route your inquiry to Toyota Santa Monica for current availability of this 2023 Toyota RAV4 XLE Premium and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Toyota RAV4

Listing updated: Jul 25, 2026

Listed by a franchise dealer in Santa Monica, CA · On lot for 125 days · VIN verifiable at NHTSA

This used 2023 Toyota RAV4 XLE Premium is listed at $27,685 by toyota santa monica in Santa Monica, CA 90404. It has 103,029 miles on the odometer. The exterior color is Black. It features a FWD drivetrain with a 2.5L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 84 similar vehicles in the Santa Monica market, the estimated market range is $25,200 to $40,999.

This vehicle has been on the lot for 125 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Santa Monica, CA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Toyota RAV4 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Santa Monica, CA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2T3C1RFV0PC238911 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Toyota RAV4 Market in CA

Comparable Vehicles

2,320

Average Price

$33,072

Price Range

$13,858–$54,912

Avg Days on Lot

Based on 2,320 comparable 2021-2025 Toyota RAV4 listings in CA, the average asking price is $33,072. This listing at $27,685 is $5,387 below average (16% below market). Comparable prices in CA range from $13,858 to $54,912. Similar vehicles spend an average of 54 days on dealer lots in this market.