2023 Ford Edge SEL
Vehicle Details
SEL
Delafield, WI 53018
Is this 2023 Ford Edge SEL a good deal?
OAV verdict: Fair Price
Why: Listed at $29,327, comparable market range $21,880–$30,995, based on 34 comparable listings. Listed 94 days · about typical for comparable local listings (typical ~15–120 days).
Market price position
$29,327 · within market range
- Comparable range
- $21,880 – $30,995
- vs. market
- $7,447 above low · $1,668 below high
- Comparable vehicles
- 34
Market Retail Price (MRP™)
$26,438This vehicle $29,327 · $2,889 (11%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$25,610This vehicle $29,327 · $3,717 (15%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-22) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 19–66 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Ewald Automotive Group
Delafield, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Ewald Automotive Group for current availability of this 2023 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford Edge
Listing updated: Aug 22, 2026Listed by a franchise dealer in Delafield, WI · On lot for 94 days · VIN verifiable at NHTSA
This used 2023 Ford Edge SEL is listed at $29,327 by ewald automotive group in Delafield, WI 53018. It has 28,124 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 34 comparable listings matched to this vehicle, the estimated market range is $21,880 to $30,995. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 94 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Delafield, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford Edge against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Delafield, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J99PBA07014 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford Edge Market in WI
WI Market Listings
650
Average Price
$26,807
Price Range
$14,900–$39,185
Avg Days on Lot
77
Based on all 650 2021-2025 Ford Edge listings in the WI market, the average asking price is $26,807. This listing at $29,327 is $2,520 above the broader WI average (9% above the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $14,900 to $39,185. Similar vehicles spend an average of 77 days on dealer lots in this market.
Similar Ford Edge Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
2021 Ford Edge
SEL
Wisconsin Rapids, WI
2022 Ford Edge
SEL
Kenosha, WI
2024 Ford Edge
SEL
Wisconsin Rapids, WI
2024 Ford Edge
SEL
Medford, WI
2023 Ford Edge
SEL
Medford, WI
2024 Ford Edge
SEL
Waukesha, WI
2022 Ford Edge
SEL
Hudson, WI
2021 Ford Edge
SEL
Mukwonago, WI