2023 Ford Edge SEL
Vehicle Details
SEL
Rockwell City, IA 50579
Is this 2023 Ford Edge SEL a good deal?
OAV verdict: Great Deal
Why: Listed at $22,930, comparable market range $23,080–$28,080, based on 29 comparable listings. Listed 48 days · about typical for comparable local listings (typical ~30–75 days).
Market price position
$22,930 · $150 below market low
- Comparable range
- $23,080 – $28,080
- vs. market low
- — $150 (1% below)
- Comparable vehicles
- 29
Market Retail Price (MRP™)
$25,580This vehicle $22,930 · $2,650 (10%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$20,031This vehicle $22,930 · $2,899 (14%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-25) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 24–83 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hometown Motors Of Rockwell City
Rockwell City, IA
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Hometown Motors Of Rockwell City for current availability of this 2023 Ford Edge SEL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford Edge
Listing updated: Aug 25, 2026Listed by a franchise dealer in Rockwell City, IA · On lot for 48 days · VIN verifiable at NHTSA
This used 2023 Ford Edge SEL is listed at $22,930 by hometown motors of rockwell city in Rockwell City, IA 50579. It has 77,742 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 29 comparable listings matched to this vehicle, the estimated market range is $23,080 to $28,080. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 48 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Rockwell City, IA suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford Edge against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rockwell City, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 2FMPK4J97PBA41565 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford Edge Market in IA
IA Market Listings
420
Average Price
$27,383
Price Range
$11,000–$39,175
Avg Days on Lot
85
Based on all 420 2021-2025 Ford Edge listings in the IA market, the average asking price is $27,383. This listing at $22,930 is $4,453 below the broader IA average (16% below the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $11,000 to $39,175. Similar vehicles spend an average of 85 days on dealer lots in this market.
Similar Ford Edge Listings in IA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: SEL — compare trims below)
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