Is the $72,419 price on this 2026 Cadillac LYRIQ a good deal?

OAV rates this as Fair Price because the asking price of $72,419 is within the typical market range for this vehicle.

What is the average price for a 2026 Cadillac LYRIQ in WI?

Based on 56 comparable listings in WI, the average asking price for a 2024-2028 Cadillac LYRIQ is $61,111, with prices ranging from $33,900 to $90,955.

How long does a 2026 Cadillac LYRIQ typically stay on dealer lots?

Comparable Cadillac LYRIQ listings in WI spend an average of 106 days on dealer lots.

Where is this 2026 Cadillac LYRIQ located?

This vehicle is listed in Sparta, WI 54656. VIN: 1GYKPRRL2TZ309582. Mileage: 4,689 miles.

No Photo Available

Vehicle Details

VIN1GYKPRRL2TZ309582

TrimPremium Luxury

Exterior ColorWhite

Drivetrain4WD

TransmissionAutomatic

Fuel TypeElectric

Inventory Typenew

MSRP$72,419

Days on Lot88

2026 Cadillac LYRIQ

Premium Luxury

Unscored

$72,4194,689 mi

Sparta, WI 54656

Is this 2026 Cadillac LYRIQ Premium Luxury a good deal?

OAV verdict: Unscored

Why: Listed at $72,419, comparable market range $72,419–$72,419. Days on lot: 88 days (market average 106 days).

Manufacturer MSRPPrimary

$72,419

This vehicle $72,419 · priced at MSRP

MSRP is the manufacturer's suggested retail price. Discount from MSRP is OAV's primary deal metric for new vehicles; OAV's market comparables (MRP) and sold-price value (TRV) below are secondary validation. How OAV rates new-car deals.

Market price position

$72,419 · only listing at this price

$72,419 — single data point

Regional range: $72,419 (0 listings)
vs. market: Exact match — no spread
Comparable vehicles: 0

Market Retail Price (MRP™)

$72,419

This vehicle $72,419 · priced at MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$69,573

This vehicle $72,419 · $2,846 (4%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 9–116 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$71,819 – $72,015

Regional Range$71,819 – $72,015

Morrie's Auto Group

Sparta, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from morrie's auto group →

Request availability and out-the-door price

OAV will route your inquiry to Morrie's Auto Group for current availability of this 2026 Cadillac LYRIQ Premium Luxury and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Cadillac LYRIQ

Listing updated: Jul 28, 2026

Listed by a franchise dealer in Sparta, WI · On lot for 88 days · VIN verifiable at NHTSA

This new 2026 Cadillac LYRIQ Premium Luxury is listed at $72,419 by morrie's auto group in Sparta, WI 54656. It has 4,689 miles on the odometer. The exterior color is White. It features a 4WD drivetrain and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the Sparta market, the estimated market range is $72,419 to $72,419. The local market range in WI is $71,819 to $72,015.

This vehicle has been on the lot for 88 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Sparta, WI electric market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Cadillac LYRIQ against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Sparta, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GYKPRRL2TZ309582 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Cadillac LYRIQ Market in WI

Comparable Vehicles

Average Price

$61,111

Price Range

$33,900–$90,955

Avg Days on Lot

106

Based on 56 comparable 2024-2028 Cadillac LYRIQ listings in WI, the average asking price is $61,111. This listing at $72,419 is $11,308 above average (19% above market). Comparable prices in WI range from $33,900 to $90,955. Similar vehicles spend an average of 106 days on dealer lots in this market.