Is the $32,676 price on this 2023 Chevrolet Colorado a good deal?

OAV rates this as a Great Deal because the asking price of $32,676 is below the typical market range for this vehicle.

What is the average price for a 2023 Chevrolet Colorado in WI?

Based on 661 comparable listings in WI, the average asking price for a 2021-2025 Chevrolet Colorado is $35,666, with prices ranging from $13,455 to $54,635.

How long does a 2023 Chevrolet Colorado typically stay on dealer lots?

Comparable Chevrolet Colorado listings in WI spend an average of 56 days on dealer lots.

Where is this 2023 Chevrolet Colorado located?

This vehicle is listed in Hayward, WI 54843. VIN: 1GCPTDEK2P1123861. Mileage: 91,000 miles.

What is the fair market price range for this 2023 Chevrolet Colorado?

OAV's Price-to-Market analysis estimates the fair market range is $35,898 to $35,898, based on 4 comparable vehicles.

No Photo Available

Vehicle Details

VIN1GCPTDEK2P1123861

TrimZ71

Exterior ColorRed

Drivetrain4WD

Engine2.7L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot33

2023 Chevrolet Colorado

Z71

Unscored

$32,67691,000 mi

Hayward, WI 54843

Is this 2023 Chevrolet Colorado Z71 a good deal?

OAV verdict: Unscored

Why: Listed at $32,676, comparable market range $35,898–$35,898, based on 4 comparable listings. Days on lot: 33 days (market average 56 days).

Market price position

$32,676 · $3,222 below the market benchmark

$35,898 — single data point

Regional range: $35,898 (4 listings)
vs. market low: — $3,222 (9% below)
Comparable vehicles: 4

Market Retail Price (MRP™)

$35,898

This vehicle $32,676 · $3,222 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$31,688

This vehicle $32,676 · $988 (3%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–63 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$35,898 – $35,898

Timber Ford Of Hayward

Hayward, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from timber ford of hayward →

Request availability and out-the-door price

OAV will route your inquiry to Timber Ford Of Hayward for current availability of this 2023 Chevrolet Colorado Z71 and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Chevrolet Colorado

Listing updated: Jul 15, 2026

Listed by a franchise dealer in Hayward, WI · On lot for 33 days · VIN verifiable at NHTSA

This used 2023 Chevrolet Colorado Z71 is listed at $32,676 by timber ford of hayward in Hayward, WI 54843. It has 91,000 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 2.7L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 4 similar vehicles in the Hayward market, the estimated market range is $35,898 to $35,898.

This vehicle has been on the lot for 33 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Hayward, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Chevrolet Colorado against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Hayward, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GCPTDEK2P1123861 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Chevrolet Colorado Market in WI

Comparable Vehicles

661

Average Price

$35,666

Price Range

$13,455–$54,635

Avg Days on Lot

Based on 661 comparable 2021-2025 Chevrolet Colorado listings in WI, the average asking price is $35,666. This listing at $32,676 is $2,990 below average (8% below market). Comparable prices in WI range from $13,455 to $54,635. Similar vehicles spend an average of 56 days on dealer lots in this market.