Vehicle Details
2021 Chevrolet Colorado
Z71
Black River Falls, WI 54615
Is this 2021 Chevrolet Colorado Z71 a good deal?
OAV verdict: Fair Price
Why: Listed at $28,312, comparable market range $25,217–$32,498, based on 11 comparable listings. Days on lot: 5 days (market average 61 days).
Market price position
$28,312 · within market range
- Regional range
- $25,217 – $32,498
- vs. market
- $3,095 above low · $4,186 below high
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$28,858This vehicle $28,312 · $546 (2%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$27,863This vehicle $28,312 · $449 (2%) above TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 12–46 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Gross Auto Group
Black River Falls, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Gross Auto Group for current availability of this 2021 Chevrolet Colorado Z71 and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2021 Chevrolet Colorado
Listing updated: Jul 15, 2026Listed by a franchise dealer in Black River Falls, WI · On lot for 5 days · VIN verifiable at NHTSA
This used 2021 Chevrolet Colorado Z71 is listed at $28,312 by gross auto group in Black River Falls, WI 54615. It has 72,671 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.6L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 11 similar vehicles in the Black River Falls market, the estimated market range is $25,217 to $32,498.
This vehicle has been on the lot for 5 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Black River Falls, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2021 Chevrolet Colorado against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Black River Falls, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GCGTDEN1M1103686 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2021 Chevrolet Colorado Market in WI
Comparable Vehicles
439
Average Price
$30,755
Price Range
$12,995–$46,963
Avg Days on Lot
61
Based on 439 comparable 2019-2023 Chevrolet Colorado listings in WI, the average asking price is $30,755. This listing at $28,312 is $2,443 below average (8% below market). Comparable prices in WI range from $12,995 to $46,963. Similar vehicles spend an average of 61 days on dealer lots in this market.
Similar Chevrolet Colorado Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Z71 — compare trims below)
2021 Chevrolet Colorado
Z71
Wausau, WI
2021 Chevrolet Colorado
Z71
Weston, WI
2022 Chevrolet Colorado
Work Truck
Mauston, WI
2021 Chevrolet Colorado
Work Truck
Green Bay, WI
2020 Chevrolet Colorado
Work Truck
Barron, WI
2019 Chevrolet Colorado
Work Truck
Hudson, WI
2020 Chevrolet Colorado
Work Truck
Racine, WI
2019 Chevrolet Colorado
LT
Tomah, WI