Is the $38,978 price on this 2026 Chevrolet Colorado a good deal?

OAV rates this as Fair Price because the asking price of $38,978 is within the typical market range for this vehicle.

What is the average price for a 2026 Chevrolet Colorado in WI?

Based on 1,195 comparable listings in WI, the average asking price for a 2024-2028 Chevrolet Colorado is $44,044, with prices ranging from $25,998 to $64,619.

How long does a 2026 Chevrolet Colorado typically stay on dealer lots?

Comparable Chevrolet Colorado listings in WI spend an average of 54 days on dealer lots.

Where is this 2026 Chevrolet Colorado located?

This vehicle is listed in West Allis, WI 53227. VIN: 1GCPSBEK1T1211091. Mileage: 2 miles.

What is the fair market price range for this 2026 Chevrolet Colorado?

OAV's Price-to-Market analysis estimates the fair market range is $34,452 to $39,916, based on 28 comparable vehicles.

No Photo Available

Vehicle Details

VIN1GCPSBEK1T1211091

TrimWork Truck

Exterior ColorOrange

DrivetrainRWD

Engine2.7L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$39,190

Days on Lot25

2026 Chevrolet Colorado

Work Truck

Fair Price

$38,978Mileage not verified

West Allis, WI 53227

Is this 2026 Chevrolet Colorado Work Truck a good deal?

OAV verdict: Fair Price

Why: Listed at $38,978, comparable market range $34,452–$39,916, based on 28 comparable listings. Days on lot: 25 days (market average 54 days).

Market price position

$38,978 · within market range

$34,452comparable$39,916

Regional range: $34,452 – $39,916
vs. market: $4,526 above low · $938 below high
Comparable vehicles: 28

Market Retail Price (MRP™)

$37,184

This vehicle $38,978 · $1,794 (5%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$35,954

This vehicle $38,978 · $3,024 (8%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-25) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 10–58 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Local Range$38,355 – $38,747

Regional Range$34,452 – $39,916

Heiser Chevrolet, Inc.

West Allis, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from heiser chevrolet, inc. →

Request availability and out-the-door price

OAV will route your inquiry to Heiser Chevrolet, Inc. for current availability of this 2026 Chevrolet Colorado Work Truck and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2026 Chevrolet Colorado

Listing updated: Jul 25, 2026

Listed by a franchise dealer in West Allis, WI · On lot for 25 days · VIN verifiable at NHTSA

This new 2026 Chevrolet Colorado Work Truck is listed at $38,978 by heiser chevrolet, inc. in West Allis, WI 53227. It has 2 miles on the odometer. The exterior color is Orange. It features a RWD drivetrain with a 2.7L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 28 similar vehicles in the West Allis market, the estimated market range is $34,452 to $39,916. The local market range in WI is $38,355 to $38,747.

This vehicle has been on the lot for 25 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader West Allis, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Chevrolet Colorado against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in West Allis, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1GCPSBEK1T1211091 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Chevrolet Colorado Market in WI

Comparable Vehicles

1,195

Average Price

$44,044

Price Range

$25,998–$64,619

Avg Days on Lot

Based on 1,195 comparable 2024-2028 Chevrolet Colorado listings in WI, the average asking price is $44,044. This listing at $38,978 is $5,066 below average (12% below market). Comparable prices in WI range from $25,998 to $64,619. Similar vehicles spend an average of 54 days on dealer lots in this market.