Is the $64,996 price on this 2026 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $64,996 is within the typical market range for this vehicle.

What is the average price for a 2026 Ford F-150 in OR?

Based on 4,452 comparable listings in OR, the average asking price for a 2024-2028 Ford F-150 is $61,951, with prices ranging from $32,190 to $165,915.

How long does a 2026 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in OR spend an average of 55 days on dealer lots.

Where is this 2026 Ford F-150 located?

This vehicle is listed in Eugene, OR 97401. VIN: 1FTFW5L80TFB19210. Mileage: mileage not reported.

What is the fair market price range for this 2026 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $61,460 to $81,593, based on 196 comparable vehicles.

Vehicle Details

VIN1FTFW5L80TFB19210

TrimLariat

Exterior ColorBlack

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typenew

MSRP$73,235

Days on Lot10

2026 Ford F-150

Lariat

Fair Price

$64,996Mileage not verified

Eugene, OR 97401

Is this 2026 Ford F-150 Lariat a good deal?

OAV verdict: Fair Price

Why: Listed at $64,996, comparable market range $61,460–$81,593, based on 196 comparable listings. Days on lot: 10 days (market average 55 days).

Market price position

Lowest comparable ($)

61,460

Highest comparable ($)

81,593

This vehicle's price ($)

64,996

$64,996 · within market range

$61,460comparable$81,593

Regional range: $61,460 – $81,593
vs. market: $3,536 above low · $16,597 below high
Comparable vehicles: 196

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 3–43 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$61,460 – $81,593

Regional Range$61,460 – $81,593

Dealer Info

Hidden

Eugene, OR

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About This 2026 Ford F-150

Listing updated: May 18, 2026

Listed by a franchise dealer in Eugene, OR · On lot for 10 days · VIN verifiable at NHTSA

This new 2026 Ford F-150 Lariat is listed at $64,996 by a franchise dealer in Eugene, OR 97401. The exterior color is Black. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 196 similar vehicles in the Eugene market, the estimated market range is $61,460 to $81,593. The local market range in OR is $61,460 to $81,593.

This vehicle has been on the lot for 10 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Eugene, OR trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2026 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Eugene, OR, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW5L80TFB19210 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2026 Ford F-150 Market in OR

Comparable Vehicles

4,452

Average Price

$61,951

Price Range

$32,190–$165,915

Avg Days on Lot

Based on 4,452 comparable 2024-2028 Ford F-150 listings in OR, the average asking price is $61,951. This listing at $64,996 is $3,045 above average (5% above market). Comparable prices in OR range from $32,190 to $165,915. Similar vehicles spend an average of 55 days on dealer lots in this market.