Is the $36,230 price on this 2024 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $36,230 is within the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in WI?

Based on 3,630 comparable listings in WI, the average asking price for a 2022-2026 Ford F-150 is $56,672, with prices ranging from $17,995 to $237,137.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 62 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Kenosha, WI 53142. VIN: 1FTFW3LD5RFA19873. Mileage: 52,343 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $30,960 to $54,995, based on 671 comparable vehicles.

2024 Ford F-150 XLT for Sale in Kenosha, WI

No Photo Available

Vehicle Details

VIN1FTFW3LD5RFA19873

TrimXLT

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot215

XLT

Fair Price

$36,23052,343 mi

Kenosha, WI 53142

Is this 2024 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $36,230, comparable market range $30,960–$54,995, based on 671 comparable listings. Days on lot: 215 days (market average 62 days).

Market price position

$36,230 · within market range

Regional range: $30,960 – $54,995
vs. market: $5,270 above low · $18,765 below high
Comparable vehicles: 671

Market Retail Price (MRP™)

$42,978

This vehicle $36,230 · $6,748 (16%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,777

This vehicle $36,230 · $3,547 (9%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-28) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–70 days.

Verify before inquiring

This listing has been on market about 3.1x longer than typical for similar vehicles (cohort sells in 19–70 days; this one is at 215). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$30,960 – $54,995

Zeigler Subaru Of Kenosha

Kenosha, WI

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from zeigler subaru of kenosha →

Request availability and out-the-door price

OAV will route your inquiry to Zeigler Subaru Of Kenosha for current availability of this 2024 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 27, 2026

Listed by a franchise dealer in Kenosha, WI · On lot for 215 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 XLT is listed at $36,230 by zeigler subaru of kenosha in Kenosha, WI 53142. It has 52,343 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 671 similar vehicles in the Kenosha market, the estimated market range is $30,960 to $54,995.

This vehicle has been on the lot for 215 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Kenosha, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Kenosha, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW3LD5RFA19873 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in WI

Comparable Vehicles

3,630

Average Price

$56,672

Price Range

$17,995–$237,137

Avg Days on Lot

Based on 3,630 comparable 2022-2026 Ford F-150 listings in WI, the average asking price is $56,672. This listing at $36,230 is $20,442 below average (36% below market). Comparable prices in WI range from $17,995 to $237,137. Similar vehicles spend an average of 62 days on dealer lots in this market.