2024 Ford F-150 XLT
Vehicle Details
XLT
Harrisonburg, VA 22801
Is this 2024 Ford F-150 XLT a good deal?
OAV verdict: Great Deal
Why: Listed at $37,649, comparable market range $37,983–$50,181, based on 41 comparable listings. Days on lot: 7 days (market average 68 days).
Market price position
$37,649 · $334 below market low
- Comparable range
- $37,983 – $50,181
- vs. market low
- — $334 (1% below)
- Comparable vehicles
- 41
Market Retail Price (MRP™)
$44,082This vehicle $37,649 · $6,433 (15%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$37,839This vehicle $37,649 · $190 (1%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-19) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 18–69 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Steven Kia
Harrisonburg, VA
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OAV will route your inquiry to Steven Kia for current availability of this 2024 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford F-150
Listing updated: Aug 19, 2026Listed by a franchise dealer in Harrisonburg, VA · On lot for 7 days · VIN verifiable at NHTSA
This used 2024 Ford F-150 XLT is listed at $37,649 by steven kia in Harrisonburg, VA 22801. It has 64,003 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 41 comparable listings matched to this vehicle, the estimated market range is $37,983 to $50,181. These comparisons match year, make, model, and market, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 7 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Harrisonburg, VA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Harrisonburg, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW3LD1RFA72327 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford F-150 Market in VA
VA Market Listings
1,941
Average Price
$54,933
Price Range
$12,700–$146,695
Avg Days on Lot
68
Based on all 1,941 2022-2026 Ford F-150 listings in the VA market, the average asking price is $54,933. This listing at $37,649 is $17,284 below the broader VA average (31% below the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $12,700 to $146,695. Similar vehicles spend an average of 68 days on dealer lots in this market.
Similar Ford F-150 Listings in VA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: XLT — compare trims below)
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