Is the $46,294 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $46,294 is below the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in VA spend an average of 65 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in South Boston, VA 24592. VIN: 1FTFW1ED2PFA11244. Mileage: 79,522 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $49,804 to $57,407, based on 43 comparable listings matched to this vehicle.

2023 Ford F-150 Platinum for Sale in South Boston, VA

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Vehicle Details

VIN1FTFW1ED2PFA11244

TrimPlatinum

Exterior ColorBlue

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot45

Platinum

Great Deal

$46,29479,522 mi

South Boston, VA 24592

Is this 2023 Ford F-150 Platinum a good deal?

OAV verdict: Great Deal

Why: Listed at $46,294, comparable market range $49,804–$57,407, based on 43 comparable listings. Days on lot: 45 days (market average 65 days).

Market price position

$46,294 · $3,510 below market low

Comparable range: $49,804 – $57,407
vs. market low: — $3,510 (7% below)
Comparable vehicles: 43

Market Retail Price (MRP™)

$53,606

This vehicle $46,294 · $7,312 (14%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$45,517

This vehicle $46,294 · $777 (2%) above TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-08) — an estimate, not an appraisal. How TRV works.

Comparable vehicles nationally recently sold in an estimated 29–84 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$49,804 – $57,407

Smart Ford

South Boston, VA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

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Request availability and out-the-door price

OAV will route your inquiry to Smart Ford for current availability of this 2023 Ford F-150 Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Aug 8, 2026

Listed by a franchise dealer in South Boston, VA · On lot for 45 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Platinum is listed at $46,294 by smart ford in South Boston, VA 24592. It has 79,522 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Blue. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 43 comparable listings matched to this vehicle, the estimated market range is $49,804 to $57,407. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 45 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader South Boston, VA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in South Boston, VA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1ED2PFA11244 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in VA

VA Market Listings

850

Average Price

$43,724

Price Range

$10,900–$134,981

Avg Days on Lot

Based on all 850 2021-2025 Ford F-150 listings in the VA market, the average asking price is $43,724. This listing at $46,294 is $2,570 above the broader VA average (6% above the VA average). This is a wider, all-trim comparison across VA; OAV's price verdict above uses the closer comparable set. Comparable prices in VA range from $10,900 to $134,981. Similar vehicles spend an average of 65 days on dealer lots in this market.