2023 Ford F-150 Lariat
View this vehicle at vaughn ford of ottumwa →Vehicle Details
Lariat
Ottumwa, IA 52501
Is this 2023 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $44,699, comparable market range $40,799–$50,008, based on 11 comparable listings. Listed 118 days · longer than most comparable local listings (typical ~15–105 days).
Market price position
$44,699 · within market range
- Comparable range
- $40,799 – $50,008
- vs. market
- $3,900 above low · $5,309 below high
- Comparable vehicles
- 11
Market Retail Price (MRP™)
$45,404This vehicle $44,699 · $705 (2%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$48,114This vehicle $44,699 · $3,415 (7%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-09-05) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 21–74 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Vaughn Ford Of Ottumwa
Ottumwa, IA
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OAV will route your inquiry to Vaughn Ford Of Ottumwa for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Sep 5, 2026Listed by a franchise dealer in Ottumwa, IA · On lot for 118 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Lariat is listed at $44,699 by vaughn ford of ottumwa in Ottumwa, IA 52501. It has 29,909 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Gray. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 11 comparable listings matched to this vehicle, the estimated market range is $40,799 to $50,008. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 118 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477). Verdict methodology ptm-verdict-v1 · snapshot Sep 5, 2026. The patented comparable band is the input; ptm-verdict-v1 is the versioned OAV rule set that turns it into this verdict.
Market context
This listing is part of OAV's broader Ottumwa, IA trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Ottumwa, IA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E84PFC08029 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Ford F-150 Market in IA
IA Market Listings
924
Average Price
$42,259
Price Range
$30,012–$58,017
Avg Days on Lot
82
Based on all 924 2021-2025 Ford F-150 listings in the IA market, the average asking price is $42,259. This listing at $44,699 is $2,440 above the broader IA average (6% above the IA average). This is a wider, all-trim comparison across IA; OAV's price verdict above uses the closer comparable set. Comparable prices in IA range from $30,012 to $58,017. Similar vehicles spend an average of 82 days on dealer lots in this market.
Similar Ford F-150 Listings in IA
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
This is a broad, statewide same-model set (any trim, mileage, or title) — not the qualified comparable cohort behind the verdict above; lower prices here typically reflect a different trim, higher mileage, or a branded title.
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