2023 Ford F-150 Lariat
View this vehicle at hanania automotive group →Vehicle Details
Lariat
Jacksonville, FL 32244
Is this 2023 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $39,409, comparable market range $40,500–$57,182, based on 60 comparable listings. Listed 24 days · about typical for comparable local listings (typical ~15–75 days).
Market price position
$39,409 · near the low end of the range
- Comparable range
- $40,500 – $57,182
- vs. market low
- near the low end of the range
- Comparable vehicles
- 60
Market Retail Price (MRP™)
$48,841This vehicle $39,409 · $9,432 (19%) below MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$42,665This vehicle $39,409 · $3,256 (8%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-08-30) — an estimate, not an appraisal. How TRV works.
Comparable vehicles nationally recently sold in an estimated 22–74 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
Hanania Automotive Group
Jacksonville, FL
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to Hanania Automotive Group for current availability of this 2023 Ford F-150 Lariat and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Aug 31, 2026Listed by a franchise dealer in Jacksonville, FL · On lot for 24 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Lariat is listed at $39,409 by hanania automotive group in Jacksonville, FL 32244. It has 73,000 miles on the odometer (dealer-reported, not independently verified by OAV). It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's independent, evidence-backed Price-to-Market analysis rates this vehicle as Fair Price — priced in line with the supported comparable range. Based on 60 comparable listings matched to this vehicle, the estimated market range is $40,500 to $57,182. These comparisons match year, make, and model, using trim where trim data supports it. OAV does not adjust comparables for odometer — where mileage would distort a verdict, it withholds one instead.
This vehicle has been on the lot for 24 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Jacksonville, FL trucks market analysis. OAV compares vehicles by local and regional price-to-market ranges and comparable count; days-on-lot and demand signals are shown separately, not as verdict inputs.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available for sale — same make, model, and year range, using trim where trim data supports it. OAV does not adjust comparables for odometer; on very high-mileage vehicles it withholds a verdict rather than overstate a discount the odometer explains. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the comparable-range floor by a meaningful margin (OAV's minimum-gap rule); a listing below the floor by less than that margin is Fair Price.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners can surface additional verification signals, but commercial participation never changes a listing's Price-to-Market verdict, eligibility, ranking, or confidence.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Jacksonville, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E84PFC07995 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles.
2023 Ford F-150 Market in FL
FL Market Listings
3,272
Average Price
$42,087
Price Range
$28,194–$63,500
Avg Days on Lot
73
Based on all 3,272 2021-2025 Ford F-150 listings in the FL market, the average asking price is $42,087. This listing at $39,409 is $2,678 below the broader FL average (6% below the FL average). This is a wider, all-trim comparison across FL; OAV's price verdict above uses the closer comparable set. Comparable prices in FL range from $28,194 to $63,500. Similar vehicles spend an average of 73 days on dealer lots in this market.
Similar Ford F-150 Listings in FL
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: Lariat — compare trims below)
2023 Ford F-150
XL
Miami, FL
2021 Ford F-150
XL
Orlando, FL
2023 Ford F-150
XL
Chiefland, FL
2021 Ford F-150
XL
Orlando, FL
2021 Ford F-150
XLT
Miami, FL
2022 Ford F-150
XL
Miami, FL
2022 Ford F-150
XL
Fort Lauderdale, FL
2023 Ford F-150
XL
Clearwater, FL