Is the $44,990 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $44,990 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in FL?

Based on 13,318 comparable listings in FL, the average asking price for a 2021-2025 Ford F-150 is $48,196, with prices ranging from $8,484 to $160,000.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in FL spend an average of 57 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Fort Myers, FL 33907. VIN: 1FTFW1E83PFC26523. Mileage: 72,180 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $46,985 to $63,984, based on 11 comparable vehicles.

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Vehicle Details

VIN1FTFW1E83PFC26523

TrimPlatinum

Exterior ColorWhite

Drivetrain4WD

Engine3.5L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot124

2023 Ford F-150

Platinum

Great Deal

$44,99072,180 mi

Fort Myers, FL 33907

Is this 2023 Ford F-150 Platinum a good deal?

OAV verdict: Great Deal

Why: Listed at $44,990, comparable market range $46,985–$63,984, based on 11 comparable listings. Days on lot: 124 days (market average 57 days).

Market price position

$44,990 · $1,995 below market low

$46,985comparable$63,984

Regional range: $46,985 – $63,984
vs. market low: — $1,995 (4% below)
Comparable vehicles: 11

Market Retail Price (MRP™)

$55,485

This vehicle $44,990 · $10,495 (19%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$47,474

This vehicle $44,990 · $2,484 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-17) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 30–85 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges update continuously.

Regional Range$46,985 – $63,984

Sam Galloway Ford

Fort Myers, FL

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from sam galloway ford →

Request availability and out-the-door price

OAV will route your inquiry to Sam Galloway Ford for current availability of this 2023 Ford F-150 Platinum and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 17, 2026

Listed by a franchise dealer in Fort Myers, FL · On lot for 124 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Platinum is listed at $44,990 by sam galloway ford in Fort Myers, FL 33907. It has 72,180 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 11 similar vehicles in the Fort Myers market, the estimated market range is $46,985 to $63,984.

This vehicle has been on the lot for 124 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fort Myers, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fort Myers, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTFW1E83PFC26523 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is updated continuously; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in FL

Comparable Vehicles

13,318

Average Price

$48,196

Price Range

$8,484–$160,000

Avg Days on Lot

Based on 13,318 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $48,196. This listing at $44,990 is $3,206 below average (7% below market). Comparable prices in FL range from $8,484 to $160,000. Similar vehicles spend an average of 57 days on dealer lots in this market.