Is the $36,690 price on this 2024 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $36,690 is within the typical market range for this vehicle.

What is the average price for a 2024 Ford F-150 in MA?

Based on 1,722 comparable listings in MA, the average asking price for a 2022-2026 Ford F-150 is $57,811, with prices ranging from $14,999 to $199,485.

How long does a 2024 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in MA spend an average of 63 days on dealer lots.

Where is this 2024 Ford F-150 located?

This vehicle is listed in Holyoke, MA 01040. VIN: 1FTEX2LP4RKD49637. Mileage: 38,574 miles.

What is the fair market price range for this 2024 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $36,399 to $43,897, based on 10 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEX2LP4RKD49637

TrimSTX

Exterior ColorGray

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot127

2024 Ford F-150

STX

Fair Price

$36,69038,574 mi

Holyoke, MA 01040

Is this 2024 Ford F-150 STX a good deal?

OAV verdict: Fair Price

Why: Listed at $36,690, comparable market range $36,399–$43,897, based on 10 comparable listings. Days on lot: 127 days (market average 63 days).

Market price position

$36,690 · within market range

$36,399comparable$43,897

Regional range: $36,399 – $43,897
vs. market: $291 above low · $7,207 below high
Comparable vehicles: 10

Market Retail Price (MRP™)

$40,148

This vehicle $36,690 · $3,458 (9%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,625

This vehicle $36,690 · $3,935 (10%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-26) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 15–50 days.

Verify before inquiring

This listing has been on market about 2.5x longer than typical for similar vehicles (cohort sells in 15–50 days; this one is at 127). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$36,399 – $43,897

Marcotte Ford

Holyoke, MA

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from marcotte ford →

Request availability and out-the-door price

OAV will route your inquiry to Marcotte Ford for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2024 Ford F-150

Listing updated: Jul 26, 2026

Listed by a franchise dealer in Holyoke, MA · On lot for 127 days · VIN verifiable at NHTSA

This used 2024 Ford F-150 STX is listed at $36,690 by marcotte ford in Holyoke, MA 01040. It has 38,574 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 10 similar vehicles in the Holyoke market, the estimated market range is $36,399 to $43,897.

This vehicle has been on the lot for 127 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Holyoke, MA trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Holyoke, MA, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEX2LP4RKD49637 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2024 Ford F-150 Market in MA

Comparable Vehicles

1,722

Average Price

$57,811

Price Range

$14,999–$199,485

Avg Days on Lot

Based on 1,722 comparable 2022-2026 Ford F-150 listings in MA, the average asking price is $57,811. This listing at $36,690 is $21,121 below average (37% below market). Comparable prices in MA range from $14,999 to $199,485. Similar vehicles spend an average of 63 days on dealer lots in this market.